General

The Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the Social Sciences Literature Publishing House jointly released the "Blue Book of New Media: China's New Media Development Report No. 13 (2022)". The report pointed out that since 2021, Chinese Internet companies have shown a trend of "going out" on a large scale. According to data released by the US cloud network security service company, in 2021, Douyin has replaced Google as the Internet product with the largest traffic in the world. The strategic level of the international development of Chinese Internet companies has been continuously improved, and the spillover of product advantages, capital advantages, and technological advantages has been transformed into overseas models, brands, services, and standards, e-commerce, content, games, video, etc. Education is the main field for Internet companies to go overseas.

At present, the main directions of my country's Internet going abroad are: on the one hand, Internet companies are exploring how to copy and export the advanced industrial models, capital advantages and competitive advantages accumulated in China to Southeast Asia, South America, Africa and other places to gain development opportunities; on the other hand, in Developed countries such as Europe and the United States invest in advanced technologies such as artificial intelligence and blockchain, and plan for the development of the next generation of Internet.

Internet giants took the lead in occupying the market through capital investment. In October 2021, Kuaishou International launched the advertising platform "Kwai for Business" in Brazil, which is open to Brazil and Indonesia, providing content and advertising solutions. In April 2022, Douyin Xiaodian launched cross-border business in Thailand, Vietnam, Malaysia, and the Philippines, vigorously promoting the development of the cross-border e-commerce industry. With the addition of Douyin, the Southeast Asian e-commerce landscape has formed a situation where ByteDance, Tencent, Alibaba and others jointly carve up the market.

Education, games, web articles, etc. are still popular areas for the Internet to go overseas. As the development of the domestic online education market is restricted, facing the huge demand for online education abroad, Internet companies have listed the overseas education business as the main direction of their efforts. Gauthmath, a high school math photo search program launched by ByteDance globally, is currently distributed in more than 100 countries and regions, and has ranked first among educational applications in 50 countries and regions. In addition to online education products going overseas, companies have occupied the overseas online education market through capital acts such as investment and acquisition. In August 2021, New Oriental established Link Chinese to dig deep into the Chinese training market for overseas Chinese children and youth groups. In addition, companies such as TAL and Yuanfudao have also vigorously expanded their business fields and scope through overseas education investment. In the overseas game and online text market, the market share of Chinese products continues to increase, and the market potential is constantly released. Data released by Google shows that in the first half of 2021, Chinese developers accounted for 23.4% of the overseas game market, surpassing Japan, which accounted for 17.6%, and became the world's first. According to the "2021 Research Report on the Development of Chinese Internet Literature", in recent years, more than 10,000 works of Chinese Internet literature have been disseminated overseas. Among them, there are more than 3,000 translation works online, and more than 100 million users of website subscription and reading programs.

Participating in and leading the formulation of international standards is conducive to grasping the initiative and right to speak in the development of the industry, and is the direction that the Internet needs to focus on when going overseas. In February 2022, the proposal for the establishment of the international standard project "Technical Framework for Digital Collection Services Based on Blockchain" jointly proposed by China Academy of Information and Communications Technology and other institutions was approved. This is the first blockchain technology in the world in the field of digital collections. applied standards. In April, the Institute of Electrical and Electronics Engineers released the first blockchain international standard for supply chain finance. This standard is conducive to promoting my country's experience in blockchain-enabled physical industries to the world. my country should make efforts in the formulation of international technical standards in the fields of blockchain, cloud computing, and cloud security, and enhance its international competitiveness and voice in new technologies and new fields.