General

In the past 20 years, with China's gradual integration into the international trade system, international trade has gradually shifted from a simple exhibition model to an Internet model. After getting to know customers, actively develop customers and invite customers to the exhibition or to the company for negotiation;

Twenty years ago, we could only obtain customer information through exhibitions, but due to the rapid development of the Internet, today we can make full use of it without leaving home. Understand customer information, so as to develop customers more targeted; it can be said that whoever uses it well, who can develop customers more effectively.

There is a colleague who has been doing a good job in foreign trade. During this time, he straddled many fields. Many people don't understand. He changed the field, and the previous customer accumulation was gone. How can he keep doing so well? Through the communication with him, I learned that he is very good at market analysis.

He knows the domestic and foreign competitors in his industry, as well as the target customer group of his industry. He can gradually convert the customers of domestic and foreign competitors into his customers. In fact, this is the essence of sales. Many people are also doing analysis, but the analysis is not thorough enough. More importantly, they put the analysis aside and do not convert the analyzed information into their own customers; the main reason is that they do not insist on developing customers and need to develop customers through multiple channels.

His sales model is to accurately search for target customers and accurately tap potential business opportunities through foreign trade software.