General

If you want to cooperate with European customers for a long time, you must first know your customers, know yourself, and know your opponents, so that you can win all battles. Understanding the characteristics of the customer's country, negotiation skills and purchasing habits can help us better communicate with customers and finally negotiate orders. For this reason, Huacheng Chuangzhi has organized the following points to make it easy for you to do foreign trade~

Characteristics of buyers from major European countries

France: Most of them are cheerful, very talkative, romantic in nature, attach importance to leisure, and have a weak sense of time. In business or social situations, they are often late or unilaterally change the time.

Nordic: simple, modest and steady, step-by-step, calm. Not good at bargaining, like to be practical and efficient; we attach great importance to product quality, certification, environmental protection, energy saving, etc., more than price.

Mediterranean/Belgium/Netherlands/Luxembourg: Cautious, careful, pay attention to appearance, status and mutual understanding, stress credibility, and have high business ethics.

Germany: Confident, cautious, conservative, rigid, rigorous, planned, focus on work efficiency, and pursue perfection.

England: They pay special attention to formal interests and step by step, they are proud and reserved, especially men give the impression of a gentleman.

Negotiation skills of buyers from major European countries

France: Respect French etiquette, never ask French businessmen about personal affairs such as political orientation, religious beliefs, personal income, etc.; pay attention to the negotiation of contract details, and send personnel equivalent to the French side to negotiate with them; on various occasions and opportunities Make friends with the French.

United Kingdom: Pay attention to the choice of topics to talk about, avoid talking about politics, and talk about the weather; the British value status and rank, and pay attention to equality of status in negotiations; observe time and pay attention to claims clauses in contracts.

Germany: Germans have a stable negotiation style, with concessions generally within 20%; when negotiating with German businessmen, pay attention to titles and gifts, be fully prepared for negotiation, and pay attention to negotiating candidates and skills.

Buying habits of buyers in major European countries

The general characteristics are that there are many styles, but the purchase volume is small; focus on product style, style, design, quality and material, and require environmental protection; relatively scattered, mostly personal brands, but high loyalty; attach importance to the research and development capabilities of the factory, and have high requirements for styles , generally have their own designers; have brand experience and requirements, and the payment method is more flexible; we do not focus on factory inspection, but on certification (environmental protection certification, quality and technical certification, etc.), focusing on factory design, research and development, production capacity, etc. Some require suppliers to do OEM/ODM.

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