General

The 6th Global Cross-Border E-Commerce Summit of "Tide Rising Qiantang Digital Silk Road" was held in Hangzhou, Zhejiang Province on July 28. At the event, Wang Yongfang, director and executive deputy director of the Hangzhou Municipal Bureau of Commerce (Free Trade Commission), said that Hangzhou should seize the opportunity to hold the Global Digital Trade Expo, make every effort to build a global digital trade center, and promote cross-border e-commerce with the creation of a digital free trade zone. Industrial upgrading, through the integration of innovation chain, industrial chain, talent chain, service chain, financial chain, and policy chain, helps the development of international trade and achieves high-quality development of cross-border e-commerce.

It is understood that this is the new practice of "Six Chain Integration" proposed by Hangzhou Cross-border E-commerce Comprehensive Pilot Zone after the "Hangzhou Experience" of "Six Systems and Two Platforms" which is replicated and promoted nationwide.

In addition, at this summit, Hangzhou City also proposed that by the end of 2025, the total import and export of local cross-border e-commerce will reach more than 25 billion US dollars, cultivate and gather more than 30 leading digital trade platforms with an annual transaction volume of more than 10 billion yuan, cultivate There are more than 500 cross-border brand enterprises with an annual transaction volume of more than 10 million US dollars.

As the country's first cross-border e-commerce comprehensive pilot zone, Hangzhou cross-border e-commerce comprehensive pilot zone has always been around "promoting the liberalization, facilitation and standardized development of cross-border e-commerce", and has always been at the forefront of cross-border e-commerce development. Up to now, Hangzhou has cultivated more than 400 cross-border e-commerce brand enterprises with a turnover of more than 20 million yuan, the number of cross-border e-commerce sellers has reached 48,000, and there are more than 2,000 overseas registered trademarks.

In the face of the impact of the epidemic, the Hangzhou Cross-border E-commerce Comprehensive Pilot Zone continued to carry out a three-year plan to multiply the cross-border e-commerce industry, launched 15 cross-border e-commerce measures to "warm the heart and help enterprises", and accelerated the implementation of the "e-collect global Hangzhou products to go overseas". "Cross-border e-commerce special action, summarize and promote the new model of cross-border e-commerce brands going overseas, build a group of cross-border e-commerce brands going overseas demonstration parks (bases); Cross-border e-commerce B2B export "9710" and "9810" facilitation, support the opening of more cross-border e-commerce international trade freight routes, vigorously support the development of cross-border e-commerce overseas warehouses, and 108 cross-border e-commerce overseas service network sites covering 30 Countries and regions; take the lead in exploring new models such as cross-border e-commerce return and exchange centers, "global central warehouse", fixed-point distribution, digital customs clearance, "bonded import + retail processing", cross-border e-commerce from simple "buying and selling globally" to more Conveniently "serve the world" transformation.

Since its establishment seven years ago, the Hangzhou Cross-border E-commerce Comprehensive Pilot Zone has continuously deepened its all-round cooperation with Alibaba, relying on Alibaba International Station, AliExpress, eWTP, LAZADA, Tmall Taobao Overseas and other platforms to vigorously promote the digital transformation of traditional foreign trade. . On the same day, the Hangzhou Cross-border E-commerce Comprehensive Pilot Zone signed a framework agreement with Alibaba. In order to give full play to the positive role of cross-border e-commerce and help Hangzhou rely on digital technology to stabilize foreign trade, market and orders, the two parties will jointly carry out the special action of "Hangzhou Brand Digital Going Global".

According to the content of the agreement, the two parties will focus on Hangzhou's advantageous industrial clusters, relying on Alibaba's complete digital foreign trade comprehensive service capabilities and local service centers, to create a "digital sea outlet" at the door of Hangzhou entrepreneurs. Through policy guidance and special support, we will jointly cultivate a group of cross-border e-commerce brands and key enterprises, and build a demonstration benchmark for Hangzhou's brand digitalization and high-quality international trade.

In addition, the two parties have also carried out a series of cooperation on providing a package of services such as market brand marketing, innovating supporting measures for comprehensive service policies, enhancing the digital transformation of enterprises, and training talents.

Zhang Kuo, President of Alibaba International Station, said: "Cross-border travel, digitized international trade, and China's global supply chain have become the future incremental positions for the Chinese business world to form a consensus. Deploying a package of infrastructure for China to go overseas, combined with the full system of digital overseas capabilities accumulated by Alibaba's overseas digital business sector, Hangzhou is expected to be at the forefront of the benchmarking demonstration of digital transactions again, and can attract a large number of enterprises with high-quality supply and service capabilities to participate. Market competition in future international trade.”