General

How to find customers in foreign trade? With the advent of the information age, market information is becoming more and more transparent, and the probability of making big money by relying on the business opportunities brought by the previous information blocks is almost getting smaller and smaller, unless that person never asks, never goes online, and does not know much about the market , this probability is too small in today's Internet age!

Therefore, now that the cost is more and more transparent, the price will naturally be lower and lower. In the process of price negotiation, foreign buyers frantically suppress suppliers, and suppliers frantically suppress processing factories! !

However, I often tell my students that people and business must take a long-term view and not think too freely. Sometimes, while the short-term gains may seem objective, they are nothing short of miraculous compared to the long-term losses.

If you are used to the comfort in front of you and keep numbing yourself, then even if more opportunities come to you, you will still be indifferent, because you lack information about your abilities, you are afraid of variables, and you like it as much as you do. got used to it.

Of course, development does not happen overnight. If it is really difficult to implement at present, you can take it slowly, stabilize the industry first, and maintain survival.

How to find customers in foreign trade? In fact, it's pretty simple. As soon as I said it, everyone understood, nothing more than the following ways:

For example, China's 1688, many foreign trade companies will go there to find sources of goods; China also has many industry exhibitions, you can participate in and look for business opportunities; overwhelming domestic advertising is also one of your promotion methods, such as Baidu's paid advertising, such as post bars, blogs, industry Forum etc.

But your purpose is to contact those foreign trade companies, not direct foreign customers, because you can't develop independently now, so you chose this state.

However, I hope that the final state of everyone is to develop their own foreign trade business independently, instead of going on like this forever. Because wolves can only eat grass for a few days, but not for a lifetime, otherwise they will really become sheep and can only continue to be slaughtered!

How to find customers in foreign trade? If you just spend money to open a basic account of tens of thousands of dollars, or even rent a sub-account, or burn less money and try the water, you will basically give others the bottom line, which is equivalent to playing with money without much meaning. Even those who burn money to play may not get much traffic or quality inquiries. What do you want a basic account to do?

Many people have heard the recommendation of Ali Sales, saying that one of your peer companies has opened three or four, or even eight or nine, or even more Ali platforms in Ali. It's big, so people who have heard it go back and recharge money like crazy. In the end, many people may not even be able to recover the cost!

Let's not talk about whether the company in the sales mouth really exists, but only about the size of the company. A person who stepped out of the pit step by step. The development to today's scale is not because they invested in the Ali platform. It is said that the crazy investment platform has come to today. This location, it's simply a stealing concept.

I do not deny the value of Ali. There must be a reason for such a large platform to exist. I'm just telling you, it's impossible to eat meat on Ali without investing too much money. It will continue to burn a lot of money. It is not uncommon for traffic to flow to others, and it is not uncommon to obtain high-quality large customers, but how many small companies can handle it?

And the people who are Ali now should be very clear in their hearts. Now Ali is more and more C-side development, more and more like Tmall, many of them are very small orders! Switching to other B2B platforms is a rationale. Spending money doesn't necessarily get you many inquiries or customers. We need to learn customer development capabilities outside the platform in order to develop comprehensively and steadily.

Now there is a relatively common phenomenon. Many companies do not even have an official website, but regard Alibaba stores as their official website. They feel that it costs tens of thousands of dollars to build a platform, and there is no need to spend thousands more to build a website.

How to find customers in foreign trade? Only relying on the platform to do foreign trade, the only thing you can do is to find a way to increase the traffic, because there is traffic to make inquiries. If you spend too little money, naturally there won’t be much traffic. No traffic means no inquiries, and no inquiries, no orders. So, don’t say fat, I’m afraid you can’t even drink broth!

If you want low-cost and stable development, in addition to the platform, you can also participate in exhibitions (of course, the minimum cost of the exhibition is tens of thousands, not low), it is best to learn to develop independently (basically zero cost, the problem is that few people can, and most foreign trade now The salespeople are all Taobao-style customer service, and they can’t do anything without the Alibaba platform).

Of course, there is another way, that is, the official website of the product + SEO + SNS, to obtain inquiries through independent drainage, which does not conflict with the development of Google.

Therefore, the essence of the question is not whether Ali is still useful and worth investing in, but whether your own ability allows you to have more choices; it is not that Ali cannot do it, but whether it is worth investing based on your ability. How much capital there is, and whether the company's operating costs and later benefits match, is the most worthy of consideration!

There is another problem. The platform is not omnipotent. Don’t completely blame the Alibaba platform for not having orders. Just like why the company keeps increasing its investment, but its foreign trade performance is getting worse and worse, and it is facing bankruptcy? It is mentioned in the article that even if you can get a lot of inquiries through the platform, if your negotiating ability and guiding ability are too poor, you will not be able to win the order and realize the conversion from inquiry to order. Every link of foreign trade is very important, especially the order negotiation link with customers.

If the budget is sufficient, Alibaba can do it, because there is one more path and one more opportunity, but it should not be completely tied to the platform. Now many people can't stand it, can't escape, and can't live without it! Especially in Ali training activities, those who have participated should be more aware of the power of "brainwashing". After basically playing chicken blood, you only need to recharge when you go back. The level of what the so-called "lecturer" speaks should be clear to those who have heard it. Only the boss, I still enjoy it, and I have no doubts about it.

How to find customers in foreign trade? But instead of releasing products, burning money, and accumulating keywords on the platform every day, it’s better to go the other way. According to my suggestion above, build an official website, then manage it carefully, optimize the promotion, and then use SNS and SEO to drain traffic to get inquiries. The effect is better, and the traffic and conversion rate of any platform will be higher than yours.

Of course, the platform and the official website are relatively passive development methods, and the more active ones are the SNS, exhibitions, and Google development mentioned above.

However, development at Google is not as simple as it sounds. Many people may mistakenly think that Google development is just to search for customers and develop customers through Google, but it is not. Google is just one of them. It covers a wide range of aspects. In addition to basic Google searches, it also involves multiple survey analysis of customs data, LinkedIn, etc., as well as location development. It is a complex but systematic comprehensive ability.

However, the platform is only a source of customers, it does not mean that you have an order on a paid platform, and you can't 100% blame the platform for not having an order. I have many responsibilities. If I insist on the platform taking the blame, it will be too arrogant and self-deceiving.

Regarding why there is no order, the logic is very simple, basically divided into two cases: no query, no query, no query

The company does not have resources, exhibitions, platforms + its own development capabilities. The company has no obligation to me to provide you with such and such a source of customers. Some companies are just starting out, they don’t have so much money to do this and that, and they have no customers, so they have to recruit employees to open source. The boss's initial vision is also to bring about a turnaround for himself and the company by recruiting talents;

So, in such a situation, you can't blame the company, but your own poor ability, just like the dictation of a foreign trade veteran: what has the eight-year painless foreign trade business brought me? After leaving company resources, I was nothing and couldn't do anything.

Gradually learn to develop independently, and obtain precise customers through Google search, customs data, and SNS platforms; then, even if you leave the current company in the future, you can develop steadily in any situation you encounter. No, I have, people have my best! Otherwise, it is the same as doing foreign trade. Is it my fault for not ordering? What was written in the book was clearly a problem of his own ability and thinking, but he didn't know it, and he went down a certain path, and the more he went, the darker he became.

You can "borrow" the product documentation from an old colleague to learn. After doing business for a long time, a large amount of product-related information will be stored in the company's computer, mobile hard disk or U disk. Any product map, product information, product report, product certification, etc., will be available. If it is really given to you, you will send it. But it is important to note that when asking colleagues for advice, pay attention to your attitude. If your attitude is not right, no one will notice you. Many people have problems with their brains and feel that everyone in the world owes them what they deserve. Such people will only take blindly, not give, not be grateful, and not go far.

How to find customers in foreign trade? Huacheng Chuangzhi's foreign trade extension software mainly extracts customer data massively through 8 major interfaces such as search engines in various countries, global buyer data, customs data, and google map data. Then send mass edm emails, and Huacheng Chuangzhi foreign trade extension software satisfies all the needs of foreign trade, making it easier for foreign trade personnel to expand overseas customers.