General

It is understandable that one of the things that foreign trade salesmen are concerned about is how to develop more effective customers in today's fierce competition. Foreign trade salesmen will collect some information about buyers through various channels. How to find foreign trade customers? The following is a summary of some of the experience of channels to share with you.

How to find foreign trade customers? - Develop customers through SEO promotion and bidding promotion

Optimizing the ranking through some official websites, be sure to rank high, and then wait for customers to actively search for us. If the keyword can reach the first two pages of the Google website, it will definitely bring a lot of traffic.

Through the bidding promotion of some search engines, this product can be promoted, and customers' inquiries can be obtained at the same time. Generally, powerful companies will consider using this method, which can improve the conversion rate and reduce some costs.

First, through the SEO optimization of the company's official website, we can obtain a relatively high ranking in search engines, and then wait for customers to search for active queries. If you can make the main keywords of the industry into the first two pages of Google, it will bring a lot of traffic and inquiries.

The second is to expose products through the bidding promotion of search engines such as Google for a fee, and at the same time obtain customer inquiries. Powerful companies can consider this approach. According to the key development market and country, enterprises can control the advertising area and delivery time, which can improve the conversion rate and reduce the cost.

How to find foreign trade customers? - Develop customers by participating in exhibitions

If you can hold exhibitions abroad, it will prove that your company is quite strong. It is to hold an exhibition on someone else's site, to show your company's strength incisively and vividly, and to make buyers feel that their choice is strong, and there is nothing wrong. Second, you can reach more players, many buyers. They will not come to China to participate in some exhibitions at all, so the effect of domestic exhibitions is not particularly good. There are only a few days of foreign exhibitions, so you must seize this opportunity to communicate with foreign buyers, so that you can learn more knowledge, this is also a kind of accumulation, and it is also the strongest means for customers.

If you want to do domestic exhibitions, you can participate in some well-known exhibitions, such as the Canton Fair, which is held twice each year in April and October. But if you want to participate, you must do your homework in advance and answer questions from foreign buyers.

However, this year is difficult for foreign trade people. Many foreign exhibitions cannot participate due to the epidemic. For example, the Canton Fair in the spring and autumn of this year was changed to online, which is a new challenge for every foreign trader. It is necessary to learn the skills of online exhibitions and some methods of online celebrity anchors to bring goods.

How to find foreign trade customers? Develop customers through foreign social media platforms

There are many foreign social platforms, and many platforms can find customers. Using these platforms to find customers is a quicker way, but if you add a lot of friends, it is especially easy to get banned. These social platforms can be regarded as a publicity platform. Over time, customers will take the initiative to come to the door, but it will take a long time.

Also, learn what social media is commonly used in each country and region. As we all know, in China, we mainly use WeChat. Many European and American customers use facebook, twitter, linkedin, Instagram, whatapp, skype, and many Russian customers use VK, etc. This requires us to understand customer preferences in various regions, learn and study the marketing skills of various social media platforms, so as to make better use of social media platforms for promotion and marketing.

How to find foreign trade customers? - Develop customers through the Yellow Pages directory

In fact, there are many Yellow Pages websites abroad. Through these websites, you can find the upstream customers of the products, that is, foreign buyers. For example, if you are a seller of building materials, there are many companies that purchase building materials, such as renovation companies. Construction companies can follow this line of thinking to find clients.

How to find foreign trade customers? - Develop customers through import and export data

Many businesses routinely use import and export data. According to statistics, some companies spend about 2 million yuan each year on customs data. Some salesmen find a few potential customers after a whole day of exhaustion, while others use customs data to find hundreds of target customers in just one hour. That's why other big companies choose to buy customs data. Someone else's list goes on, you don't have a list. Now the market for customs data is becoming more and more savvy, so the price of customs data is gradually decreasing, and you can consider buying it.