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The return order rate is 70%, and it is difficult not to return orders in international trade!

2022-09-13

Zero experience in foreign trade, no detours, half a year of hard work, samples bring continuous returns, and successfully open up international trade sales. How did Mr. Yang do it?


Mr. Yang from Guangzhou is a shareholder of five factories and is in charge of sales. His factory specializes in home appliances, including TVs, monitors, air conditioners, and air purifiers. The factory was previously an OEM for foreign trade companies, and its products were sold to Vietnam, Africa, Russia, Japan, Thailand and other places.


Newcomers enter the game and make use of strength

As the sales manager of several factories, Mr. Yang has a big problem in the sales of products. The export of products is subject to foreign trade companies. The factory cannot take the initiative and can only supply products passively. The profit margin is constantly compressed, and the collection period is lengthened. Although the product has entered the international trade market, he has not dealt with foreign customers directly, and he does not know more about foreign trade than a newcomer in foreign trade. Wanting to do foreign trade by himself and open up the sales of factory products is as difficult for him as the sky.


Mr. Yang is usually busy with affairs and cannot devote much energy to developing the international trade market. When he was at a loss, he thought of leveraging his strengths, with the help of professional platforms, professionals and professional tools, to explore a suitable foreign trade road for him with the lowest time cost.


After careful consideration, Mr. Yang believes that his top priority is to develop foreign customers. What he needs is a customer development system that is easy to use and has good effects. It is natural to be cautious when choosing professional tools, and you can't do without shopping around. Watson & Band is one of the systems he inspected.


In the end, he chose to cooperate with Huacheng Chuangzhi, relying on the big data customer acquisition function of Global Express, seeking the assistance of senior foreign trade after-sales personnel, and laying out his overseas business territory.


Mr. Yang is eager to learn and willing to study. He often takes the initiative to consult the after-sales service on issues related to international trade, ranging from software operation method, keyword setting, email sending method, development letter writing, product catalog production, payment collection, to product market positioning analysis, Product export data analysis, inquiry follow-up skills, etc.


Every time he consults, he can get patient and meticulous answers from the after-sales staff. In response to the different confusions encountered by Mr. Yang at different stages of receiving orders, Global Express after-sales provided reference materials and professional suggestions.


Accumulation of accumulation, return of orders is like a tide

After some practice, high-quality inquiries gradually increased, and Mr. Yang maintained good communication with customers. During this period, customers from South Africa, Ecuador, Iran, Bangladesh, Canada, Germany, Pakistan and other countries have placed sample orders one after another. Most customers are satisfied with the samples. According to Mr. Yang, after he received samples from customers developed by Global Express, many of them returned orders.


In about half a year, Mr. Yang's layout of the international trade market has achieved initial results. In the cycle of receiving sample orders and mailing samples, Mr. Yang began to receive formal orders. Although the initial order amount was not large, over time, he won the trust of customers and returned orders. Some of them have developed into long-term cooperative customers and returned orders many times.


Later, Mr. Yang decided to focus on the core export market of home appliances, and under the guidance of Global Express After-Sales, he deeply explored the market potential of the Belt and Road and the Middle East.


After New Year's Day, in just three days, he received 4 orders, including a Pakistani customer's 46,000 RMB order for TV monitors, and an Iranian customer's 18,000-dollar order for TV monitors.


When a Pakistani customer placed an order of $130,000 from Mr. Yang. He took the initiative to share the good news with the staff of Dongang Technology.


Large and small orders accumulate, which greatly expands the sales of the factory's home appliances.


Mr. Yang is one of the many clients that Watson & Band serves. He interprets "down-to-earth, steady and far-reaching" with practical actions. In Mr. Yang's foreign trade journey, Global Express is more of a guide, giving him timely and effective help when he needs advice; cheering him up when he is confused; when he is harvesting, happy for him.


Tools are only aids, good tools will do more with less, and the most important thing is that the people who use the tools insist on implementing them.


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