General

Over time, the RCEP policy dividends are continuously released. After the RCEP came into effect, the reduction of tariffs and non-tariff barriers has greatly stimulated the effect of trade creation and further promoted the mutual promotion of international trade and investment.

RCEP not only provides new opportunities for my country's advantageous agricultural, light industry, textile and other products to expand exports to the RCEP market, but also expands the import of raw materials and parts and improves product competitiveness for my country's automobiles, machinery, electronics and other products. favorable conditions.

Data show that in the first seven months, my country's imports and exports with the other 14 RCEP member countries increased by 7.5% year-on-year. During the same period, my country's trade exchanges with countries along the "Belt and Road" became closer, and imports and exports increased by 19.8% year-on-year.

Next, the dividends from the RCEP landing will be further released. Some member states are gradually completing the ratification of RCEP, which has not yet entered into force for Indonesia and the Philippines.

It is worth noting that at present, the main market players using the RCEP policy are still large enterprises, and the potential of small and medium-sized enterprises is far from being released.

How can foreign trade enterprises seize the opportunity?

For small and medium-sized foreign trade enterprises, the official entry into force of RCEP means great benefits and opportunities, but it is also a double-edged sword.

"Zero tariff" and rules of origin accumulation deepen the deep integration of regional industrial chains, and enterprises can flexibly choose low-cost, high-quality and competitive products, which will force enterprises to accelerate transformation and upgrading.

After RCEP takes effect, the circulation of factors within the region will be more convenient, which will accelerate the transfer of labor-intensive industries to low-cost regions in Southeast Asia. At the same time, technology-intensive products from Japan and South Korea will also bring greater competition to Chinese enterprises.

Challenges and opportunities coexist. How can small, medium and micro foreign trade companies seize the policy dividends brought by RCEP, form new advantages for their own development, and expand overseas markets?

01 Seize new opportunities of RCEP and actively adapt to RCEP rules

In the past six months, many foreign trade enterprises in my country have fully benefited from the dividends such as tariff preference, customs clearance simplification, and trade and investment facilitation brought about by the entry into force of RCEP. However, some foreign trade companies do not pay enough attention to RCEP, and believe that the implementation of RCEP will have little impact on their own business, so they will not enjoy the dividends after RCEP takes effect.

To seize the opportunity of RCEP, foreign trade enterprises must learn to make good use of RCEP rules and international common rules, and effectively use RCEP rules to expand the international trade market.

On the one hand, enterprises should conduct a comprehensive and in-depth analysis of the RCEP policy, be familiar with the rules of the agreement, thoroughly understand the tariff preference commitments of RCEP countries, and make good use of favorable factors such as tariff reduction, removal of non-tariff barriers, and rules of origin accumulation to enjoy the benefits of RCEP origin. Offers with lower thresholds. On the other hand, enterprises should also pay attention to the latest policies and news released by governments at all levels, and actively participate in the RCEP publicity and promotion activities and related training organized by the government.

02 Build diversified customer acquisition channels and further expand overseas markets

The RCEP policy dividend is being released continuously. Foreign trade enterprises should also combine their own advantages and characteristics, innovate the way to acquire customers, actively "go out", and actively develop the international trade market.

Traditional foreign trade customer acquisition is mainly based on passive customer acquisition. In the face of new opportunities, it is time for foreign trade companies to turn passive into active, build diversified customer acquisition channels, and accelerate the opening of a new era of full-link customer acquisition.

Actively acquire customers

Active development has gradually become the main way to acquire customers in the foreign trade industry. The traditional active customer acquisition channels include mining customers through search engines, maps, and customs data, and manually entering keyword groups one by one to search for target customers, which has a large workload and low efficiency.

In recent years, the rise of social media platforms has brought new ways for foreign trade people to actively market. Such platforms are mainly divided into the following three categories: 1. Graphic platforms, such as Facebook, LinkedIn, Twitter, Instagram, etc.; 2. Video platforms, such as TikTok, YouTube, etc.; 3. Chat platforms, such as WhatsApp, Viber, Skype, etc. Foreign trade people will also actively market products through these social media platforms. This communication method is fast and intuitive, and can directly search for demand information, but the platform competition is fierce, and the operator's ability is required to be high.

software search

Active customer acquisition requires big data as a support, and an easy-to-use tool can achieve twice the result with half the effort. "Huacheng Chuangzhi" system relies on big data and emerging AI technologies, supports industry keyword search and map intelligent search, integrates 508 mainstream search engines and 25 general search engines around the world, and captures massive customs data and global enterprise information. The search results cover 187 foreign trade countries and regions around the world, helping users to quickly find potential customers.

The automatic email marketing function of the system is convenient and fast, supports email verification, and reaches the target customer group in the whole domain, eliminating the need to manually send emails one by one, which greatly saves users' time and improves the efficiency of customer development.

03Strengthen the training of professional talents and expand the trade space

Talent is the core competitiveness of an enterprise. It has been half a year since RCEP came into effect, and the advantages of the accumulation of origin rules have gradually become prominent, providing more choices for Chinese enterprises to expand the market.

Enterprises should strengthen the training of professional talents, cultivate and reserve professional talents who are familiar with RCEP rules, origin business and the implementation and utilization of free trade agreements in a planned way, and establish a team of talents who are familiar with regional industrial conditions, proficient in rules of origin, and strong in foreign languages. Enterprises learn more about market opportunities under the RCEP framework, which will help expand the space for international trade.

In order to help Chinese foreign trade enterprises seize the policy dividends brought by RCEP, Watson & Band will continue to provide intelligent foreign trade customer acquisition products and services based on big data, provide accurate and efficient solutions for developing international trade markets, and help Chinese foreign trade enterprises export Speed up!