General

Many foreign trade companies that are engaged in industry may have only come into contact with Internet promotion methods other than B2B websites since these two years, and they are still very unfamiliar with some terms. How to find customers in foreign trade? Today, Huasir will introduce a new concept - "private domain traffic", and its advantages over other traffic concepts, to help foreign trade companies better understand online promotion, so as to choose the promotion method that suits them, and keep up with the Trend of the times.

What is private domain traffic?

How to find customers in foreign trade? To understand the concept of private domain traffic, you must first understand what a "traffic pool" is.

Traffic pool refers to a channel that has huge traffic and can continuously acquire new users as long as the budget is sufficient, such as: Taobao, Baidu, Weibo, etc. In the field of foreign trade, there are various B2B platforms and social platforms, which is relative to public domain traffic (such as Amazon platform traffic) and other domain traffic (such as competitor user groups).

The essence of the private domain is to reach customers N times at a cost close to zero. To be blunt: Doing a private domain is to reduce the cost of customer acquisition, and to be more blunt: save money!

How to find customers in foreign trade? Create a private domain traffic pool

How can foreign trade companies create their own private domain traffic and achieve exponential sales growth at low cost?

Generally speaking, the establishment of private domain traffic needs to be completed through four steps.

Step 1: Find brand positioning

In order to establish private domain traffic, first of all, we have to figure out our own brand positioning. Nowadays, no matter what brand it is, in order to shorten the relationship with customers, most of them are friendly and down-to-earth. Therefore, when we are looking for brand positioning, we can also focus on being friendly and down-to-earth to establish a brand personality.

Step 2: Create a high-quality product

After identifying the positioning of the brand, the next thing we need to do is to create high-quality products.

The image of the brand is important, but what is more important is the quality of the product. After all, the customer buys our product. Whether the product is good or not is directly related to the customer's satisfaction and whether the customer is willing to repurchase. We are willing to settle down and become our private domain traffic. It can be said that in the whole process of establishing private domain traffic, creating high-quality products is one of the important steps.

The third step: precise drainage

As we all know, private domain traffic does not exist independently, but depends on public domain traffic. Most private domain traffic comes from public domain traffic and other domain traffic. Therefore, the third step for us to establish private domain traffic is to It is to achieve accurate drainage.

How to find customers in foreign trade? Drainage methods can refer to the following:

1. Search engine drainage

The biggest advantage of search engines is flexibility and precision. Search engine promotion is more accurate for the positioning of target consumer groups, and it is not limited by region and time, and can quickly increase the conversion rate in a short period of time.

2. Social Media Drainage

"No social, no marketing". With the help of current mainstream social media, it is one of the ways to achieve efficient drainage. At present, the mainstream social media overseas mainly include Facebook, Instagram, Youtube and TikTok.

3. KOL drainage

In the era when traffic is king, borrowing the influence of KOLs to achieve traffic conversion has become one of the mainstream marketing methods.

The effect of cooperating with KOL is obvious, but it is not easy to find the right influencer. If you are new to the industry and don’t know much about online celebrity marketing, you can consider seeking help from a third-party tool, Huacheng Chuangzhi. In addition to greatly increasing work efficiency and effectiveness, it is more important to help you avoid pitfalls.

4. EDM drainage

The cost of email marketing is low and the effect is quick. It is another good way for independent websites to attract traffic. Independent site merchants can send emails to old users to promote their own independent site promotional activities on important festivals or holidays, and guide users to click on the link on the email to visit the independent site again for consumption, so as to conduct secondary traffic drainage and conversion.

Step 4: Maintain the relationship

How to find customers in foreign trade? For sellers of independent websites, converting private domain traffic is actually to attract traffic + maintain customer relationships. In this process of drainage, sellers need to pay attention to two possible misunderstandings:

1. If a single traffic flow does not operate, some sellers will feel that they have succeeded after madly pulling public domain traffic into private domain traffic. But in fact, there is no follow-up. This part of the traffic is quickly lost and becomes public domain traffic again.

2. Expectations are too high. While private domain traffic will have a higher conversion rate, it also requires a process. This does not mean that consumers will place an order as soon as the seller brings traffic to the private domain. If expectations are too high, disappointment will naturally come sooner.

Independent websites can record visitor information or leave contact information. In this way, all the information of customers or potential customers who are interested in the product will be retained, and there will be opportunities for secondary sales.

And after you have an independent website, you will have your own main position for online marketing. Through long-term accumulation, you can form your own customer database, and through the analysis of customer access data to the website, you can more effectively cooperate with your website marketing promotion. . And for existing old customer resources, you can use independent websites to enhance user loyalty and viscosity, so as to better retain old customers.

Sellers need to conduct digital analysis and classification of users. User gender and spending power can help sellers understand the audience, including basic information such as email addresses and social media accounts, which is convenient for sellers to remarket. User behavior data can help sellers complete user stratification and understand product characteristics. The real selling point, that is, the pain points of users, maintaining the relationship with consumers needs to be done through remarketing.

While stabilizing traffic, the stickiness of consumers increases the repurchase rate and stabilizes traffic, including vouchers, coupons, limited-time discounts, etc.

Nowadays, many industries are facing transformation and changes, and the outdated traditional marketing is no longer enough. If you want to sell products abroad, you need to understand the main ways for foreign customers to find information, formulate a comprehensive marketing plan, and widely promote your products. .

For independent websites, although the overall traffic is much less than that of B2B platforms, in fact, every private domain traffic directly reaches your own official website, which will not lead to diversion, so the accuracy will undoubtedly be much higher. It is easier to generate inquiries, and it is of high quality.