Easy foreign trade to find Huacheng foreign trade mailbox! The traditional foreign trade market demand is declining. In addition, the competition is fierce, the market has been saturated, and it is becoming more and more difficult to export... I believe that foreign trade people have deep feelings; in contrast, the demand for foreign trade in small languages is growing, there is less competition, and the future is bright. Adjusting the foreign trade strategy and preparing for the small language market are the things that every foreign trade enterprise should pay attention to. So, how to open up the small language market? Today we will talk about this topic.
Easy foreign trade to find Huacheng foreign trade mailbox - overcoming language barriers
Language is the first obstacle. Many businesses are afraid to enter this small language market because of this problem. It is generally believed that there is a language communication barrier and it is difficult to follow up. In fact, the difficulty is magnified. In fact, when doing business with merchants in small language areas, as long as it is an inquiry, the order rate is very high. Because there is little competition in this market, most of the time, you are the only one being discovered by customers and doing a unique business.
There are two ways to overcome the language barrier:
1. Foreign trade clerks or translators who know small languages are required. There are many graduates of small languages in China, and there are also some international students who can be recruited. Through them or with their help, they are well trained to fully develop the market of small languages. Because it is difficult to recruit talents in this field, we must work hard on management.
2. Small language translation tools or software. Such as: Google translation tool, multilingual translation tool nicetranslator, high-precision translation tool linguee, etc.
Easy foreign trade to find Huacheng foreign trade mailbox - build a website in small languages, and get active inquiries
The establishment of small language independent radio stations is a necessary means to develop the market. On the one hand, it can meet the browsing needs of small language customers;
On the other hand, in the small language market, it is more friendly to local search engines, and it is easier to increase product exposure and gain active inquiries from customers. Now there are many small language website construction companies, and the technology is quite mature. You can consult in a number of ways. I want some successful cases for reference.
After the construction of the small language website is completed, pay attention to the SEO optimization and external promotion of the website, and strive to improve the ranking of website product keywords. In this case, the traffic will be considerable. More traffic, more inquiries.
Easy foreign trade to find Huacheng foreign trade mailbox - actively develop small language markets through multiple channels
Although there is not much competition in the small language market, if you want to successfully open this market and get more orders, you must take the initiative to develop it. You can actively seek customers through the following channels:
1. Small language local B2B platform
Every region will have some well-known local b2b platforms. Once they are found, they post their products on it. Local customers are likely to see them and send emails to inquire. In addition, there are many local companies on these B2B platforms. Foreign traders can find and screen some companies that may have needs, and then take the initiative to contact them. This way it is also possible to become a single order.
2. Enter the customs information of the country with a small language
If we are mainly developing the market of small languages, we suggest you to purchase the import customs data in this area to quickly find the target customers. Such as: procurement cycle, procurement volume, some contact information, trading partner information, departure port information, discharge port information, etc.
3. The Yellow Pages Directory of Minor Language Regions
Each region has a number of Yellow Pages directory sites, which can be found by Googling "country+YellowPages/businessdirectory".
After you find the website, you can find potential buyers by searching directly, but pay attention to the search keywords. Suppose you are a tire manufacturer. Instead of searching for the keyword "tires", you should search for a car or tractor manufacturer. You should search for companies that need our products, not companies that own our products;
If the searched company has no clear contact information, we need to enter the company name in Google to search, find the company's homepage to understand the company and check its contact information, and then contact the company according to the company's characteristics or email or visit the company directly .
4. Small language local search engine
Each region has some local search engines, and Google also has local subsites. You can search for product keywords + (company name suffix/mail suffix/importers/buyer/company/wholesaler/retailer/supplier/vendor/...) in the search engine, find, analyze and filter some businesses, and further develop into The intention of customers. Product keywords must be in local languages, so that the companies found in the search are basically local companies.
5. Local exhibitions in small languages
If we focus on the small language market, we encourage foreign trade companies to go out and participate in local exhibitions, so that we can quickly meet many potential customers and local friends in many industries. In face-to-face communication, we can build trust, gain orders, and deepen our understanding of the market.
Easy foreign trade to find Huacheng foreign trade mailbox! The small language market has many local customers and is a real blue ocean market. For this market, we are all in the exploratory stage. As long as you are more diligent and conscientious than others, you will have more orders. Let's work together, we believe there will always be gains.