General

August-October is the traditional peak season for foreign trade in the second half of the year, and it is the best time for foreign trade companies to develop foreign markets. There are many channels and ways to develop foreign trade customers, so how can import and export data develop customers?

What is the import and export data

Import and export data refers to various import and export statistical data generated by the customs performing the import and export trade statistics function. The task of customs statistics is to investigate, analyze and supervise import and export goods and provide statistical services. The customs will regularly release import and export statistical early warning monitoring data. The data will be specific to a certain type of industry and a certain type of commodity. You can contact Cross-border Search to purchase or experience customs data~

Select professional buyers

In the international market, in most industries, the number of buyers is very large, but not all of them are suitable for you. The best one is the one that suits you. To confirm whether the customer is a professional buyer, this step is the first choice to buy key to home. The general query process is to screen buyers who are highly relevant to their own products based on product descriptions and HS CODE, and then compare the purchased product types and product purchase times for further screening to verify the professionalism of the buyers. However, cross-border search has an automatic buyer tracking function, which can filter freight forwarders with one click, and directly find the customer source groups that foreign trade companies want to develop, saving time in selecting buyers.

Master the buyer's purchasing rules

After finding professional buyers, analyze their purchasing habits. Through the tracking of transaction records through cross-border search, find out the relationship and scale of product quantity, weight, settlement amount, shipping time, replenishment time, and enterprise map, understand purchasing hobbies, and recommend yourself at the best time to contact It is also very important to provide the best products to buyers, which can improve the response rate of buyers and thus increase the success rate of signing orders.

peer competitor

For the matched buyers that have been analyzed, be sure to pay attention to their existing suppliers. It is best to wait for the buyer's existing suppliers to be found through cross-border search. Based on information such as product, price, quality, etc., to screen out the peers with comparable market strength, high price and similar quality, or the quality is not very good, the price is different. similar peers. Get to know the current and current customers of your peers, and focus on the lost and new buyers of your peers. On this basis, contact the buyers. Otherwise, why would they give up their original suppliers?

About contact information

The contact information that comes with the import and export data includes name and mailbox, which can be used directly. The other is the phone number, mailbox, etc. filled in by some customers. Integrate cross-border search (one-click search + trade data + foreign trade mail + search fish), bing, google, third-party social media, etc., to match and capture contact information later on the Internet.

A variety of communication methods in parallel

At present, many domestic foreign trade salesmen are still in the stage of developing customers only by email, and they must learn to use various social media and instant chat tools. Think about it from another perspective, if you receive a promotional email, you probably won’t reply, but if someone adds you on WeChat and greets you, the probability of our reply will be much higher. There are WeChat in China, and there are also overseas. Whatsapp, Twitter, Facebook, LinkedIn, Instagram, etc., cross-border search includes Souyu and Foreign Trade Mail, which can be mass email marketing or mass social media marketing. Both have beautiful templates that can be used.

Combine with existing development methods

There has always been a problem of information asymmetry in international trade. Foreign customers know a lot about us, but foreign trade companies do not know much about foreign customers. Import and export data can solve this problem and make market information more transparent.

If there are inquiries from B2B platforms, independent websites, Google search for customers, social media operations, exhibitions, etc., you can also enter the customer's name into the search box corresponding to cross-border search, and check whether there are transaction records through data. If you are interested, you can look at the customer's previous purchases, the original suppliers and other information. After making sufficient preparations, and then formulate an appropriate quotation strategy, continue to communicate with the customer, so that you can know yourself and the enemy, and win every battle!

Of course, under the current epidemic, drought, strike, and inflation, many international exhibitions are not going well, and the quality of online inquiries is also declining. It is a good trend and opportunity to use import and export data to actively acquire customers and reserve resources.