General

Cross-border enterprises that do foreign trade export are positioned in the European and American markets. The main reason is that European and American customers do not care too much about the price, and the profit point will be higher. But the quality of the products is very strict and meticulous. And there are very high requirements for product design and appearance, so not all cross-border export enterprises can meet such standards. How to find customers in foreign trade? Customers who want to develop European and American markets need to meet the following points:

How to find customers in foreign trade? Certificate

In the case of consistent strength in all aspects, buyers in Europe and the United States will give priority to cooperation with enterprises that have passed the international certification system; for example, electronic products that meet the international market are FCC; Authoritative and credibility, the United States attaches great importance to this type of enterprise. In addition to EC certification, environmental protection ROHS or REACH certification is also required to enter the EU; in addition to these, each country's own certification is required according to different products, and European and American customers generally have such requirements.

How to find customers in foreign trade? Audit

European and American customers also have very high requirements for factories, so they all need to audit the factory, and the customized inspection standards are also very strict. It is also necessary for the factory to provide various types of factory certificates, such as BSCI, which is very difficult to obtain a successful certificate. There are also very clear requirements and standards for the area, environment and supporting facilities of the factory. Therefore, it should be clearly expressed when introducing the company.

How to find customers in foreign trade? social responsibility

European and American countries attach importance to human rights and like to cooperate with companies that value employee welfare and social responsibility. Foxconn employees, Apple's original equipment manufacturer, jumped off the building. Apple CEO personally came to Foxconn to coordinate. The company culture needs to embody social responsibility in order to increase the conversion rate of customers, especially large buyers.

How to find customers in foreign trade? After-sales service

Europe and the United States attach great importance to quality, and how to deal with product problems needs to be reflected on the website, so that customers who browse the website can feel that the factory attaches great importance to this problem, and such customers are willing to talk about cooperation.

How to find customers in foreign trade? delivery date

For the Western European and American markets, their business model is a "chain operation" model. For example, Carrefour, Wal-Mart, and IKEA around us, as well as McDonald's and KFC in the catering industry, all operate according to this model. Then, his highest requirement is precise delivery. Only an accurate delivery date can ensure the stability and reliability of the entire supply chain, so that each link can be delivered and operated in a timely and accurate manner. The delivery time of the order is very strict and many work according to the courier regulations. Even if the supplier delays delivery due to uncontrollable factors, he ruthlessly says that it must be agreed in the contract.

Compensation as above.

How to find customers in foreign trade? Local sales case

Knowing the supplier's sales record in the local market is crucial for European and American buyers, because many product standards in China are different from those in Europe and the United States, although the same number may represent different sizes, such as model shoes. The buyer needs to have a conceptual understanding of the supplier's applicable standards in the shortest possible time. Because they are generally more inclined to trust the buying experience of their peers. If it is not reflected in the early communication, it will reduce the follow-up cooperation opportunities for European and American customers.

Finally, companies should be fully prepared to better manage orders from European and American markets. In addition to the quality of the product itself, it also requires a lot of manpower to cooperate with the rectification of factory management, as well as data and testing of various parts of the factory and products, so customers from Europe and the United States need to be positioned according to specific situations in addition to what they want to do.