General

The characteristics of foreign trade business positions determine the importance of orders to foreign trade people to a certain extent. How to find foreign trade customers and improve development efficiency while increasing working time and workload? Improving development efficiency and choosing the right strategy is conducive to obtaining more international trade orders.

"Even though there are many trust costs in the development of new customers, the development letter is undoubtedly the lowest cost development method at this stage."

The development letter has always been called the stepping stone of foreign trade. Through the development letter, the company's products, services, advantages, activities, etc. are sent to customers by email, which can not only open up new customers, but also establish a friendly trust relationship, so that Realize the conversion of orders and profits. How to improve the click rate, reading rate and response rate of the open letter? The strategy mainly includes the following five points:

The subject of the foreign trade email is very important.

The title goes straight to the point. The subject of the email can only be the name of the product that the customer wants to buy, and do not add any other redundant language. In this way, the probability of the target customer opening the email can generally reach 100%.

At the same time, use more words "interesting, useful and beneficial" to ensure that customers will have the desire and motivation to open after seeing the title. According to the survey of foreign authoritative institutions, some words will also have a positive effect, such as: News, Urgent/Breaking/Alert or Free delivery, Dont Miss and other words to attract customers' attention.

The subject of foreign trade mail is easy to remember and search.

When you use a special format in the title of your foreign trade email, it can be convenient for foreign trade customers to remember and search in the future. To make your title look concise, direct, and friendly, the title should be between 6-10 words.

Send development letters according to client time zone/work rhythm.

According to your client's time zone, try to send the development letter in the client's time zone. The frequency of foreign trade emails should be well controlled, and do not send emails one after another in a short period of time.

Pay attention to attachments and supporting materials.

Product catalogs, prices and other information can be placed in the attachment, and the attachment should not list a lot of products, just provide one or two representative and attractive products, such as: recommend products that conform to the local market style. New or discounted items.

Follow up in time.

If you want your foreign trade development letter to get a timely reply from the other party, proper follow-up is essential. For key potential customers, you can send foreign trade emails or make phone calls to inquire about the receipt of the other party's letters, which can also deepen the other party's impression and goodwill.