General

How to find customers in foreign trade? If you want to work with customers in the Americas for a long time, you must first understand the customer, understand yourself, and understand the opponent, so that you can win all battles. Understanding the characteristics of the customer's country, negotiation skills and purchasing habits can help us better communicate with customers and ultimately negotiate orders.

How to find customers in foreign trade? American buyers characteristics

North America: Pay attention to efficiency, cherish time, pursue practical interests, and attach importance to publicity and image. The negotiating style is outgoing, forthright, confident, and even a little arrogant, but the contract is very careful when dealing with specific business. When negotiating or quoting a U.S. buyer, pay special attention to the overall picture. The quotation should provide a complete package and consider the overall situation.

South America: Stubbornness, personal orientation, leisurely pleasure, emotionality. Be thoughtful when negotiating. At the same time, many South American buyers lack international trade knowledge and even have a very weak concept of payment by letter of credit. Due to the unstable local political situation and the changeable domestic financial policies, it is necessary to be particularly cautious when conducting L/C business transactions with South American customers.

How to find customers in foreign trade? American buyers negotiation skills

North America: American negotiators value efficiency and like quick decisions. Their negotiating style is outgoing, forthright, confident, and even a little arrogant. They should take full advantage of this and create opportunities for success; we are very careful when dealing with specific businesses and contracts, paying attention to publicity and appearance; when negotiating or quoting, pay attention to the whole for the whole. When quoting, a complete set of plans should be provided and considered as a whole; most Canadians are conservative. They don't like fluctuations in prices. They like stability.

South America: Respect customs and beliefs in negotiation and avoid political issues; as countries have different policies on export and foreign exchange control, it is necessary to conduct careful investigation and research on contract terms to avoid disputes after the fact; Central and South Americans are laid-back and optimistic . They also have no sense of time, have a lot of vacation time; contract fulfillment rates are not high, and payments are often delayed due to repeated revisions.

How to find customers in foreign trade? Buying Habits of American Buyers

The merchants in North America (USA, Canada, etc.) are mainly Jewish, and most of them are engaged in wholesale business. Generally, the purchase volume is relatively large, the price is very competitive, but the profit is low; the loyalty is not high, but it is realistic. As long as he finds a supplier with a lower price, he will cooperate with other suppliers; focus on factory inspection and human rights (such as whether the factory uses child labor); usually a letter of credit, 60 days payment.

How to find customers in foreign trade? South America (Brazil, Argentina, etc.) has large output, low price and low price, but does not have high quality requirements; no quota requirements, but high tariffs, many customers buy CO from third countries; few banks in Mexico can open letters of credit, Buyer is advised to pay cash (wire transfer).