General

Small, medium and micro foreign trade enterprises want to develop their own market in the international trade market, and it is actually very difficult to obtain foreign trade orders. The main reason is that the competitiveness of the international trade market is relatively large. It is difficult for small and micro enterprises to compete with some foreign trade enterprises that have been cultivating for several years or even decades. In addition, their own capital and resources are not as good as some large foreign trade enterprises. So how can small and micro enterprises combine the development of foreign trade channels and overseas marketing to harvest some foreign trade orders to open up the international trade market, and summarize the following points for reference.

1. Preliminary work:

1. Good products are very important and are the foundation of sales work.

2. Take the independent website that you completely master as the basic marketing position. Usually its own foreign trade website. This work is important! ! ! No matter how small the individual has a brand, what's more, we are also a production factory? Because this is the first step in receiving foreign trade orders, many users know you from the website. After all, customers cannot always come to China for on-site inspections! The English used on the website should be as standard as possible! one of the main channels.

3. Keep the content of foreign trade websites and social platforms updated to the extent that you can find your own company on google!

4. See what products the market needs. For example, I am a waterproof material, and I have seen some traders who make building materials. Although he doesn't need waterproof material for the time being, I can still give him our information because you don't know when a guest will need it!

2. Establishment of buyer channels

1. First of all, we must understand our products.

Try to master some product knowledge, such as product price, quality, use, product features, after-sales service, product delivery time, delivery method, price and payment method, production materials and production process. Also understand the knowledge of peer products and related products. This knowledge can help you overcome the difficulties encountered in business work.

It’s hard to convince these sales channels to work with you if you don’t know the strengths and weaknesses of your product. So before starting a business, you must first have a clear positioning of your product.

2. How to find specific buyers? Once the website is built and search optimization is done, some customers will naturally come to consult and understand. At the same time, you can use many foreign trade platforms or some commercial websites to search for buyer information. In addition, you can search by industry through customs information, telecommunication yellow pages and professional magazines, and you will find many purchases that belong to you. Business. Finding a specific buyer is never a big deal. As long as you dare to take the first step and grasp the situation of your own products, it is not difficult to contact buyers even by phone.

3.3. Find some professional foreign trade industry veterans. They all have some sales channel resources. Veterans are valuable because they step through all the pits on the road. If you find these foreign trade veterans, you may not expect to bring them much business. Instead, you should use their experience to obtain some of their foreign trade sales channel resources and avoid useless tuition fees. At the same time, as a boss, you should also train yourself to be a qualified foreign trade industry marketer. If a small factory wants to open up the international trade market, it cannot place all its hopes on the salesman.

4. In addition to asking the salesman to introduce you to buyers, you can also ask your buyers to introduce you to buyers, which is also applicable to the foreign trade market. Although this method is difficult to say, it is not difficult to do. When you are sincere to the buyer, the buyer will introduce your advantages to his friends.

5. The buyer introduces his friend to do business with you. Because he was introduced by a friend, he is already very sure of you. Such a buyer is almost easy to do and very safe.

6. After the above steps and mastering some stable sales channels, you can shift the focus from buyers to specific businesses and the relationship between peers. The products your company makes may not satisfy the entire market, so when you come across unhappy buyers, say your prices are too high for buyers to accept, you can find a company that makes products similar to yours. Products, more manufacturers that meet the buyer's requirements, introduce the buyer to him. Likewise, when that manufacturer meets your product requirements but can't make it itself, it will introduce buyers to you. This is also a very useful method.

7. The popularity of the market depends on a person, and what a company cannot do. In the case of mutual competition, the market size can be jointly built.

The above are some methods on how small, medium and micro foreign trade enterprises can develop the international trade market. If you are just entering the foreign trade industry, you can refer to them and obtain some methods that can help enterprises obtain orders and develop overseas markets.