General

How to find customers in foreign trade? It is easy for foreign trade personnel to fall into misunderstandings when they are doing independent Google traffic drainage, that is, excessive pursuit of the height of the page appearance and neglect of the construction of the page content itself. When a foreign trade business builds an independent station, your customers should have a lasting interest in your website and keep it. In addition to the first page appearance, more importantly, content and products can solve user pain points.

So, how to make your content and products of your Google drainage independent website directly touch the pain points of target customers, and how to find customers in foreign trade?

How to find customers in foreign trade? -How to find the pain points of target customers?

Of course, there are many ways to find key points. For example, first understand the overall customs and consumption habits of the country and region where the target customers are located; find clues through overseas social media, analyze which products potential customers are interested in and what they need at this stage; use Google to search for posts related to your company’s products. , look at the most discussed issues; pay attention to your peers' marketing copy and ads, identify customer pain points, etc.

How to find customers in foreign trade? - Use customer pain points on your stand-alone site.

First of all, the column advertisement on the homepage of the independent website should be able to directly touch the pain points of customers. The homepage is the entrance of the independent website, and the column advertisement runs through the homepage, which can leave a deep impression on the visitors of the independent foreign trade website. Therefore, in addition to visual beauty, it is more important to be clear and concise, directly touch the pain points and cool points of customers, and highlight the key points and selling points of the product, so as to quickly attract the attention of customers and make them quickly interested in your products.

How to find customers in foreign trade? Secondly, the copywriting of the independent website Google to divert important pages introduces pain points. Your product can solve customers' pain points, help them solve problems and achieve their goals. Not only can this improve Google SEO, but it can also help acquire overseas customers and bring in overseas queries.

Of course, the ultimate goal of foreign trade enterprises to build an independent Google site is to obtain more overseas customers, thereby bringing more overseas orders. As a company’s store, the beauty of the page is very important, but more important is the quality of its products and content. Find the pain points of target customers to make products and content, which will increase the number of queries and increase the conversion rate. Twice the result with half the effort.