General

How to find foreign trade customers? We need to know that there are three key problems to be solved by the development letter:

Why do clients want to work with me - what benefits can I bring to you?

Why should the client trust me - what is my argument?

What do you want the customer to do next--why do you reply to me right away?

How to find foreign trade customers? If the above three questions are handled well, the open letter can attract the attention of the customer and have a higher chance of getting a reply. But in the actual implementation, many salesmen said that our company is a small company, and we don't have any big customers, and the quality is average. I really don't know why customers want to cooperate with me.

The truth is clear, but I really don't know how to start. In fact, this question is like being asked in an interview, what do you think is your strength? Some people can be very clear, some people may never think about this issue. In fact, everyone has advantages and disadvantages.

The same is true of enterprises. Large enterprises have the advantages of large enterprises, and small enterprises also have the beauty of small enterprises. The key lies in how you discover them. How to find foreign trade customers? The following advantages can be presented in the letter:

(1) Experience: Even if your company has only opened for one year, your workers or workers in cooperative factories can still have many years of experience in foreign trade production. How long is your boss in this industry? Or the experience of the manager, the owner or manager of the cooperative factory, can be said.

(2) Quality: Regarding quality, don't just say our quality is good, but the details, we have passed ISO9001, CE, or other product certifications. Even without these certifications, you can say that we are TQM full quality management, or that our products are fully inspected, and all products have passed strict inspections. It can also be said that our products have quality.

It can also be said that we only use the highest quality materials, or imported materials. Our production equipment is imported from Germany, and our production technology is leading. Our technical director is from XXX, our workshop is dust-free and so on.

(3) Styles: There are many choices, the categories are complete, the styles are novel and unique, and the styles can be customized for customers... These can also be written.

(4) R&D: We have our own R&D department, which can be OEM or ODM. We cooperate with XXX University and XX laboratory. How many R&D teams are there, who is the leader, his qualifications, awards, and achievements , such as how many products are launched each year...

(5) Service: fast delivery, small companies can say that it is easy to do business with us, the MOQ we accept is very small, and we respond quickly to customer needs....

(6) Scale: If the scale is large, we have an economy of scale, which can meet the bulk orders of large customers, and if the scale is small, we can say that we focus on a certain segment and be the best manufacturer in this field.. .

(7) Price: Don't say that we have the lowest price, everyone is saying that, but that our price can make you beat your competitor in the market. If the price is not cheap, it can be said that reasonable price, very fair price, or that our products are the most cost-effective and have the greatest value.... Don't give customers the feeling that you are selling cheap goods. But let the customer think that you are a good thing and the price is cheap, so that he will feel that it is a bargain.

(8) Customers: If there are big customers worth showing off, you can list them in a column. If not, as long as you have done exporting, there will always be a few countries, and you can always list a list of countries... I remember when I graduated, a classmate's resume said: McKinsey candidate. It turned out that he just went for an interview Just down. But in this way, his resume immediately improved a lot.

You can write a lot, but you need to write the details. How to find foreign trade customers? Don't just say we're the best quality, we're the cheapest, we're the biggest... it's empty, so there's no power. Showing the details can have a better credibility support.

How to find foreign trade customers? In short, your development letter only says that we are a certain company, making a certain product, send me an inquiry order, and the era when customers will contact you has become a thing of the past. Back then it was a seller's market, and foreigners were begging you. Now the market is no longer a seller's market, and we have to face competitive foreign trade sales.

When you send a development letter to a customer, the customer may already have three contracted suppliers, N keep in touch, and N square new suppliers are also sending development letters to him.

If you can't impress customers in the development letter, let them see your advantages, and can't give customers a better reason to reply to you, do you have a chance?