General

How to find customers in foreign trade? Now domestic trade is very serious, and many businesses are turning to overseas markets. In conclusion, the core point of all foreign trade people is to find key prospective customers. Today, I will share with you 10 tips on how to find customers in foreign trade. There are only 1 method that few people know about!

1. Customer referral

Like this type of customer, the probability of closing is very high, because the customer's customer knows each other well, as long as it is recommended to you, it means that he has this demand, as long as the product introduction and personality packaging are done well, basically Can be held. But to have such high-quality resources, the premise is that you need a certain network of people, and you often want to get into that circle, and the maintenance cost is very high.

Second, the exhibition to find customers

The advantage of participating in the exhibition is that you can let customers see your products at close range. For example, the domestic Canton Fair and China Fair all communicate with customers face-to-face for marketing, which is much more efficient than visits and telemarketing.

But in conclusion, the exhibition also has its disadvantages. Real big companies, foreign distributors, agents, individuals, etc. rarely come to China. Most of them cooperate with domestic middlemen, which cannot guarantee the quality. There is no guarantee of profit, the coverage of customers is not wide enough, the price is high and there are certain thresholds, it is difficult for domestic small, medium and micro enterprises to do it.

3. B2B platform to find customers

When it comes to B2B, many people will definitely say that Alibaba is well-known internationally, and the threshold is not very high. Small, medium and micro enterprises can do it. The core point of Alibaba is that everyone has equal opportunities for competition. See how you can attract customers.

But there are too many merchants on Alibaba. At this time, the competition is operation. The cost of a professional operation team is also very high, so it is not friendly enough to small, medium and micro enterprises, and once settled, the follow-up maintenance cost is quite high, and the pond Too small, the competition is very fierce, and although there are many inquiries, very few can really make a deal.

Fourth, find customers through search engines

This method is believed to be used by many foreign trade veterans, such as Google, Yahoo and other foreign trade search websites, which is similar to domestic Baidu. Searching for keywords on it will find customers with similar needs, from which you can find these customers. Contact information, and then call to communicate and chat.

But when we use it for a while, we will find that logging in to the external network requires overcoming the wall, and the search efficiency is very low, and we cannot guarantee that the above customers have not been developed.

5. Import and export data

This is the most commonly used method, because each country will leave data when passing through the customs. At this time, you can find the company's information, email and contact information through the import and export data. Customers are relatively relatively Accurate, and the conversion rate is also very high. But the only shortcoming is that the import and export data cannot be updated in real time, and there is a serious lag.

6. Find customers through domestic purchasing websites

For example, made in China, foreign trade forums, FOB forums, foreign trade circles, etc., there are many foreign trade companies and buyers, and they will post in it. At this time, they can directly contact the buyers to send development letters, like this The development cost is very low, and the customers are more accurate.

7. Find customers offline

Like offline customers, it is easy to build trust through communication, so that the other party can see and touch it. The disadvantage is that it is a waste of time and a certain amount of energy. Moreover, those who do foreign trade are subject to geographical restrictions, such as those who have just started foreign trade. , it is difficult to have such resources and connections.

Eight, do self-built station

How to find customers in foreign trade? Many foreign trade merchants will have their own self-built website, which will not be restricted by platform rules and will not charge commissions. It is very flexible and has few competitors. It can be customized according to their own needs and can meet the development needs of an enterprise. Stations that do well often need a professional operation team to optimize and promote. The promotion method is relatively passive. Without the traffic supported by the platform, you can only find channels to promote.

9. Foreign social media platforms

How to find customers in foreign trade? It can be said that it is a necessary source channel for every foreign trade, such as Facebook, Instagram, Twitter, Linkedln, etc. This is a foreign traffic point, such as Facebook's daily active volume as high as 3 billion, use these social platforms to promote yourself Our products will have no geographical restrictions, high exposure, low customer acquisition cost, and strong customer interaction. It is also the first choice for foreign trade novice.

Ten, use customer acquisition software to find customers (few people know)

How to find customers in foreign trade? Many people who have done Ali International Station know that the cost of customer acquisition is very high, so many people will find customer acquisition software to develop customers. The software can use different keywords in each industry to conduct accurate user searches in the form of big data. , customer real-time data collection, including email and personal contact information, can be collected, and you can also publish product advertisements to major social media platforms with one click, users actively add you, and the degree of intention is very high.