General

The amount of customs data information is huge, but many users' feedback mining related customer contact information is time-consuming, and the final effect is not as expected. Customer development of customs data has no effect, is it really true? Or wasted energy and time because of the wrong way. You will know how to improve the customer development effect of customs data after reading this article.

First of all, the source of customs data is the information filled in by overseas import enterprises to the local customs department according to the bill of lading information at the time of customs declaration. In many cases, there is no contact information, but valuable information can be obtained from the filled in information is the consignee information and goods description. The development of science and technology has solved the problem of no contact information. That is, first use some foreign trade tools to match the customs data, screen and confirm that it is the importer rather than the logistics company, and then search the target customer information online through third-party software, such as searching the customer's name for its social media to get the contact information, or directly enter the company name into Google search engine to find the corresponding website, and finally focus on follow-up.

The method to improve the effect of customs data development: analogy search

Research and analyze the company nature of purchasers through customs data, and master the overseas distribution mode and distribution channel of products. for instance:

A foreign trade enterprise engaged in sunglasses studied the importers through customs data, and found that the importers of such products are not only traditional optical instrument retailers and wholesalers, but also many women's wear product distributors, jewelry dealers, suppliers of auto parts (4S stores), and even children's products stores. In this way, you can find valuable target customers by searching for women's clothing and auto parts through big data.

The most important thing is to know your customer group clearly, pay attention to market research and understand the export channels of your products, so that you can effectively use customs data to successfully develop customers.

The method to improve the effect of customs data on customer development: screening customers

After obtaining the contact information of the decision-maker, you can build a customer database by yourself and use EXCEL form to create information categories. The more detailed the analysis, the more part of the freight forwarding information can be filtered out, leaving behind potential customers. In order to take the initiative to contact customers, you can establish a relationship by sending an email, but remember that the content of the email must make the customer feel that it is sent to him specifically and specifically, rather than blindly sending in groups.

After filtering the customs data to the customer's mailbox, the mail content shall at least include:

Let us know what products the other company is making and what better improvements our products can give the other company; Let the other party know what better protection can be provided by choosing their own products.

Maybe many foreign traders do not have any customs data at present, but as long as they search the customs data network, there are actually many platforms that provide customs data, such as Huacheng Chuangzhi customs data. They can only query the contact information of buyers, but also view the industry analysis report. The data is updated in real time. As long as you make good use of these valuable data, understand the market situation, obtain relevant information from purchasers, and then apply the above methods, you can avoid taking a wrong path in developing customers.