General

As for how to use the customs data, first of all, we need to understand the principle of customs data. The following is the role and usage of customs data sorted by Huacheng Chuangzhi Search. I hope it can help you.

1、 What are customs data?

Customs data refers to various import and export statistics generated in the customs' performance of import and export trade statistics functions. The task of customs statistics is to conduct statistical investigation, statistical analysis and statistical supervision on import and export goods, carry out import and export monitoring and early warning, compile, manage and publish customs statistics, and provide statistical services. For this part of data, the customs will regularly release import and export statistics, early warning and monitoring data. Data will be specific to certain industries and commodities, but generally not specific to certain enterprises.

2、 What is the main role of customs data?

1. Customs data analysis market

When we use customs data, we should be good at summing up the price of a market. In this way, we can refer to inquiries in the same market.

As we all know, the price of exports to South Korea is often higher than that to India and other countries. How can we control this height? At this time, we will use customs data to analyze the highest and lowest prices in South Korea, so that we can take the middle price or a little higher. We have reference basis, and the quoted prices will be more reliable.

2. Market demand for customs data analysis

Every year when we get the customs data, we need to summarize the import volume, export volume and market share of this country in the previous year. If the market share is small, what is the reason? And we will adjust our marketing strategy for this market according to this market share.

3. Customs data analysis of peer market trends

By using the customs data, we can clearly know the export price of the products of the same industry and the customer market of the same industry. In this way, if our share in this market is small, we can summarize the reasons and make policy adjustments for this market.

4. Customer needs for customs data analysis

By using the customs data, we can clearly know our customers' purchase volume, which other suppliers they have, and which suppliers they purchase from when they do not purchase our products. We can clearly know the customer's purchase cycle, so that we can effectively track customers.

Customs data is always based on analysis and monitoring, so as to find potential customers! To put it bluntly, customs data is just an auxiliary tool. Whether it can be developed to customers depends on who uses it!

3、 Correct usage of customs data

1. Keyword search

Through customs data, you can search with one key word to get the real buyers who "have demand for their products". It has to be said that it is faster and faster than any other development method.

2. Purchaser analysis

The customs data can be used to analyze these purchasers, such as their purchase volume, purchase cycle, and product specifications, to see if they match their own supply capacity. Focusing on the development of more matched purchasers can save time and improve the success rate.

3. Select freight forwarders

Don't just use the contact information of customs data. First filter out the freight forwarders, and then use the mailbox inspection tool to check whether the mailbox is available and accessible. Because some mailboxes may have been logged off, this can prevent you from doing useless work.

4. Deep excavation

Use customs data with Google Maps. The enterprise names of the selected and matched purchasers can be deeply mined in the decision-maker mining tool, so that more decision-making contact information and enterprise related information can be found, which helps to improve the success rate of the development letter.

5. Analyze friends

The export data of competitors in the same industry can be seen in the customs data, and they can be monitored. Every year, there are foreign trade enterprises or factories that close down and can take advantage of the situation to accept their customers, with a high success rate.

6. Converting markets

Use customs data to develop new markets. Now the trade war is relatively hot. If we used to focus on the American market, we should now consider changing the market for development. You can use the data to inquire and compare which country has a large import volume of your products. In order to replace the new market, everything must start from scratch. The customs data can help you quickly find buyers in the new market, which is still very useful.

The simplified summary is to quickly find the potential customer base with demand. Through the customer's purchase records, such as purchase quantity, price, date, country of origin, etc., we focus on screening a batch of customer groups suitable for our factory (such as supply quantity, supply cycle, product quality, price, etc.), and then through the search engine, LinkedIn Facebook and other combination methods are targeted to find out the contact information of key customer groups (the company's boss and purchase department are preferred, followed by the official website and sales department), and finally effectively follow up and promote, so as to achieve the goal of order.

4、 How to mine the customer's contact information through customs data?

Basically, there is no customer contact information in the customs data. Some customs data that claim to have customer contact information on the market are re matched with third-party enterprise directory procurement through email crawling software.

Therefore, focusing on the key points, the customs data should be developed in coordination with Google search and SNS platform, and a search plan should be developed to achieve accurate development. It is precisely because there is no customer contact information in the customs data that many customers have not been accurately developed. In the original customs clearance bill of lading data, there is only the name and address of the customer company, and basically there is no contact person or email address. To find key people and accurate contact information, we also need to use foreign trade customer development software to input keyword extraction, search engines, social media, etc.