General

Customs data is one of the main forms in the process of developing customers for foreign traders. Not all foreign traders can achieve more effective results when developing customers with the help of customs data. Some foreign traders said that they received few responses when developing customers with customs data. This is mainly because the foreign trader does not use the customs data correctly, but only sends the mail according to the user contact information provided by the customs data, which will not have a good effect. How to use customs data correctly?

1. Selection of purchasers

Customs data has a lot of purchaser information, but not all purchasers are useful to us. After we get a copy of customs data, we should first conduct a preliminary screening of the data, and then conduct targeted development after determining whether the customer is a professional buyer.

2. Analyze the purchaser

After we select professional buyers from the customs data, we also need to analyze these buyers. First of all, we should analyze the buyer's purchasing habits according to the weight of products purchased each time. Then we need to judge the customer's preference according to the purchaser's purchase address. For example, if you can always purchase from Europe, then the customer pays more attention to the quality of the product. If the purchaser always buys from Africa, then the customer pays more attention to the price of the product.

3. Competitors of peers

We can also learn some information about competitors from customs data, such as product price and quality, so that we can develop customers in a targeted way.

4. About contact information

Some customs data have their own contact information. Generally speaking, the contact information of Indian customers in customs data is generally accurate, and foreign traders can contact customers directly. Of course, the customer contact information in some customs data is not perfect. In this case, we can search the name of the enterprise in Google to get the contact information of the person in charge of the enterprise.

5. Multiple connections

At present, many foreign trade salesmen still stay in the mail stage when developing customers, so a single development model will naturally not achieve greater results. Therefore, when foreign trade operators develop customers with the help of customs data, they not only need to develop customers with the help of email, but also can use telemarketing and social media marketing models.

LinkedIn is a very good channel. You can directly find the name of the person in the relevant position. It will be much easier to find the contact information when you have the name. You can also directly send a message to the customer's official Facebook page to ask buyer's email, which is effective.

6. Multiple communication methods in parallel

At present, many domestic foreign trade salesmen are still at the stage of developing customers only by email. They should learn to use various social media and instant chat apps. In other words, if you receive a promotion email, you probably won't reply, but if someone adds you to WeChat and greets you, the probability of our reply will be much higher. WeChat is available in China, and Whatsapp, Line, Viber, VK, Messenger are also available abroad. If you have a customer's phone number, you can communicate online directly through chat tools. Of course, it will be more efficient to call directly.

7. Combined with existing development methods

Whether it is an exhibition or a B2B platform, customers can also query whether there is a transaction record through data. If there is a purchase situation and a price, we can continue to communicate with customers after formulating an appropriate quotation strategy, so as to know both ourselves and the other!

There has always been information asymmetry in international trade. Foreign customers know a lot about us and we know too little about foreign buyers. Customs data can make market information more transparent!

In the process of developing customers, foreign traders can use customs data to help them master more information about customers and appropriately reduce the difficulty of customer development. In order to maximize the use of customs data, foreign traders should learn to analyze the information of customs data and carry out targeted customer development.