General

It is difficult at the beginning. The most critical step for foreign trade to succeed is to find customers. As an important trading partner, Russia, if we want to successfully develop Russian customers, we need to know which goods Russia imports from China, what channels it has to find customers, and how to find Russian customers? Let's talk to you in detail today:

1、 What goods does Russia import from China

In 2021, the trade volume of goods between China and Russia will reach 146.87 billion US dollars, breaking through 140 billion US dollars for the first time in history, with a year-on-year growth of 35.9%. China has been Russia's largest trading partner for 12 consecutive years. China's exports of automobiles, household appliances and construction machinery to Russia have grown rapidly, while imports of beef, dairy and other agricultural products and food have maintained a good momentum.

The export advantage of mechanical and electrical products to Russia was consolidated. In 2021, China's export of mechanical and electrical products to Russia will reach 268.45 billion yuan, up 32.5% year on year, accounting for 61.5% of China's total export value to Russia that year, up 3.6 percentage points over the previous year. Among them, the export of general machinery and equipment, auto parts and auto parts grew rapidly, with year-on-year growth of 82%, 37.8% and 165% respectively. Over the same period, the export of labor-intensive products reached 85.77 billion yuan, up 2.5% year on year, accounting for 19.7%.

2、 What are the methods for foreign trade to find customers

1. Find customers through customers

Introducing and developing new customers through customer contacts is a stable channel with high success rate. Advantages: Customers introduced by customers are relatively accurate, easy to conclude transactions, and cooperation is usually more smooth. Disadvantages: It requires a certain amount of contacts, with high maintenance cost, limited number and high opportunity cost.

2. Foreign trade exhibition

Participating in international large-scale exhibitions is a relatively traditional channel to find customers, which can establish contacts with many large overseas enterprises and bring about many targeted cooperation possibilities. In addition, the trust of customers found in the exhibition is also relatively high. Advantages: By attending the exhibition, customers can experience the products in a real and close way, and can communicate with customers face to face. If the communication is smooth, there is a great opportunity to sign the bill, which can save a lot of costs of developing customers. Disadvantages: There are many peers in the exhibition, and the competition pressure is great. It is also very difficult to develop customers. The applicability and cost performance of this waiting for the hare method in today's era are not high.

3. Search engine

Find customers through Google and other overseas search engines, find websites and display pages of related products in the web pages, obtain the contact information of potential customers, and establish communication channels with them. Advantages: The way to find customers is more direct, and Google is the largest overseas search engine, so the enterprise information is more concentrated, and it can be launched on one platform. Disadvantages: It is not applicable to all industries. Most of the required products are relatively professional and unpopular. The repetition rate and invalidity rate of customers searched by Google are also high.

4. Customs data

The customs data is an official and very effective tool for obtaining customers, which can be targeted through the company information publicized by the customs data. Advantages: The customer information is very accurate and the commodity orientation is clear, which can help domestic and foreign trade enterprises save the link of screening a large number of overseas purchasers. Disadvantages: some customs data need to be charged, and at the same time, there is no contact information for customs data, so you should find it yourself.

5. B2B platform

This is the traditional channel for foreign trade to develop customers. The B2B platform is becoming mature and the flow is guaranteed. 85% of factories and foreign trade companies are doing this. Representative platforms: alibaba international station, make in china, Global Source, etc. Advantages: online trading makes international trade easier for SMEs. It is famous in the industry, has a large number of traffic, and has a low threshold. It is friendly to SMEs. Disadvantages: Because the traffic is large, the competitive business in the platform is larger; Because the threshold is low, the quality of inquiries is not high. In addition, high cost and low efficiency are also obvious defects.

6. Industry Forum

For industry leading forums such as Fubu Forum, there will be many advantages of customer information and cooperation opportunities in forum posts: attracting customers by posting, low cost of customer expansion, and relatively accurate customers can be obtained. Disadvantages: It takes a long time to stay in the forum, with heavy workload and high time cost.

3、 Is Russian customs data easy to use

Customs data are mixed, mainly because some foreign traders will not use the original data after they get it. The customs data is actually the bill of lading data of ocean transportation, click the blackboard!!! There is only sea transportation data, no air transportation, no express delivery. We must combine the main export methods of our products.

The customs data includes the information of importers, exporters, imported and exported products, codes, quantities, etc. It is a true and effective import and export record. However, one thing is that there is no contact information in the original customs data. To find the purchasers inside, you need to find the contact information yourself.

So, what are the techniques for developing customers using customs data? Next, we will teach you how to develop customers efficiently.

1. Directly query and filter target customers

The customs data is very complex. When directly querying, we should use some search conditions to filter out more accurate data, so that we can accurately identify the target customers, so that we can focus on the target customers and achieve twice the result with half the effort.

2. Peer query and analysis of competitive exports

We can enter the name of the peer company in the customs data, track and analyze the export situation of the peer company, master the basic information, procurement rules and demand changes of its buyers, and recommend its products to them at the appropriate time.

3. In reverse query, buyers are tracked from export data. Because the customs policies of each country are different, the customs data allowed to be opened are also different. For example, EU countries do not open customs data details. Without details, important information such as contact information may not be available. So, what if foreign traders want to develop countries like Germany, France and Italy? You can use the back check method.