General

Huacheng Import and Export Data Observation reported that in the promotion of foreign trade, we must use appropriate marketing methods, only in this way can we effectively release the brand and commodity information, and draw in the distance with customers. There are many marketing methods in the current market, and email marketing is a more traditional one. Using this model can not only cover a wide range, but also do not need to invest a lot of marketing costs. But in the process of marketing, many of them are ineffective marketing, so how can we avoid ineffective marketing?

1、 Collect email addresses

We should understand that the main reason for email marketing is to obtain the email addresses of target customer groups. When we get the email address, we can extract it from the information left when we support the registration and the customer information collected in other email activities. In order to avoid missing potential customers, user information should be classified during operation.

2、 User group marketing

Huacheng Import and Export Data Observation reported that different groups of users naturally have different purchase attributes, so we should adopt appropriate grouping when conducting email marketing, so as to continuously accumulate new customers and maintain old customers.

3、 Select the sending time

On the one hand, the seller needs to understand the time difference of the target market, and send email for marketing at an appropriate time to ensure that the email is checked;

On the other hand, it is also necessary to grasp the nodes of festivals or other promotional activities, plan the time for sending mails in advance, and control the cycle and effect of the whole activity.

4、 Analyze the target market

Before email marketing, the target market needs to be fully analyzed:

We should understand the other party's culture and consumption habits, and avoid violating their taboos while taking what they like; Be familiar with each other's language to ensure the effectiveness of information transmission; It is also necessary to understand the policies and rules of the other party, comply with the norms of cross-border commerce, and avoid the content of email marketing being blocked due to violation of policy requirements.

5、 Improve content settings

Huacheng Import and Export Data Observation reported that the subject of the mail is the finishing touch of the mail marketing. First of all, ensure that the subject is simple and clear, the information is complete, and the highlights are prominent, so as to ensure that the recipients can receive abstract brand, commodity, and activity information through the subject; The text should be clear and easy to read, and appropriate marketing scripts should be added to attract readers, but not more rigid, so as not to cause disgust; Relevant links can be added to guide users to the website for more details; More attention should be paid to the typesetting. While it is beautiful and elegant, attention should be paid to ensure that it can be browsed normally on any device.

6、 Pay attention to daily maintenance

Huacheng Import and Export Data Observation reported that in addition to the need for email marketing in promotional activities, daily maintenance is also an important part. Maintaining daily maintenance is conducive to improving the brand loyalty of users.

The launch of new products, user care, purchase abandonment and order dynamics are the key links of daily maintenance. The cross-border e-commerce platform can automatically send emails by setting emails, so that the system can automatically send emails when the above links occur. For example, Shoptop has customized settings in terms of order rejection and retention, order submission and cancellation, and receipt and shipment notification. It can directly send emails to related users, which is convenient and fast.

7、 Timely data recheck

Email marketing has been sent out, and timely data review is particularly important. Only by analyzing the market effect again and again, can we summarize the email marketing method suitable for our brand and customers.

The A/B test method can also be used for email marketing. Different versions can be sent to different small-scale groups. The version with good feedback can be sent as the final version. Huacheng's import and export data observation report.