General

August October is the traditional peak season for foreign trade in the second half of the year. It is the best time for foreign trade enterprises to develop foreign markets. There are many channels and ways to develop foreign trade customers. How can customs data develop customers?

What are customs data

Customs data refers to various import and export statistics generated in the customs' performance of import and export trade statistics functions. The task of customs statistics is to investigate, analyze and supervise import and export goods and provide statistical services. The customs will regularly release import and export statistics, early warning and monitoring data. The data will be specific to certain industries and commodities. You can contact cross-border search and purchase or experience customs data~

Select professional buyers

In the international market, there are many buyers in most industries, but not all of them are suitable for themselves. The best one is suitable for themselves. To confirm whether customers are professional buyers, this step is the key to first select buyers. The general query process is to screen buyers with strong relevance to their own products according to product description, HS CODE and other methods, and then compare the purchase times of the purchased products to further screen to confirm the professional level of buyers. However, cross-border search has an automatic buyer tracking function, which can filter the freight forwarders with one click, directly find the customer source groups that foreign trade enterprises want to develop, and save time in selecting buyers.

Master the buyer's purchasing rules

After finding professional buyers, analyze their purchasing habits. It is also critical to track the transaction records through cross-border search to find out the relationship and scale between the number, weight, settlement amount, delivery time, replenishment time and enterprise map of their products, find out their purchasing preferences, and recommend their products to buyers at the best contact time, which can improve the buyer's response rate and thus improve the success rate of signing orders.

Peer competitors

For the matching buyers that have been analyzed, we must pay attention to their existing suppliers. It is better to find out the buyer's existing suppliers through cross-border search, and screen out peers with similar market strength, high price and quality, or peers with poor quality and similar price based on product, price, quality and other information. Then we should understand the former and current customers of the same trade, focus on the lost and new buyers of the same trade, and on this basis, we should contact the buyers, otherwise they will give up the original suppliers on what grounds.

About contact information

The contact information included in the customs data includes the name email, which can be used directly. In addition, some customers fill in their own phones and email addresses, which are relatively small in number. If you encounter one, you can also contact directly. For others, you can integrate cross-border search (one click search+trade data+foreign trade mail+fish search), bing, google, third-party social media, etc., and match and capture the contact information on the Internet in the later stage.

Multiple communication methods in parallel

At present, many foreign trade salesmen in China are still at the stage of developing customers only by email. They should learn to use various social media and instant chat tools. Put it in another way, if you receive a promotion email, you probably won't reply, but if someone adds you to WeChat and greets you, the probability of our reply will be much higher. WeChat is available in China, Whatsapp, Twitter, Facebook, LinkedIn, Instagram, etc. are also available abroad. Cross border search has fish search and foreign trade email, which can be mass email marketing, or mass media marketing, Both have fine templates that can be used.

Combined with existing development methods

There is always the problem of information asymmetry in international trade. Foreign customers know a lot about us, but foreign trade enterprises do not know much about foreign customers. Customs data can solve this problem and make market information more transparent.

If there are inquiries from B2B platform, independent station, Google search for customers, social media operation, exhibition and other ways, you can also enter the customer name into the search box corresponding to cross-border search. Through data query, you can check whether there are transaction records. If there are records, you can see the customer's previous purchase situation, the original supplier and other information. After sufficient preparation, you can develop appropriate quotation strategies, continue to communicate with customers, so as to know yourself and the other, fight a hundred battles , win a hundred victories!

Of course, under the current epidemic, drought, strike and inflation, many international exhibitions are not going well, and the quality of online inquiries is also getting lower and lower. It is a good trend and opportunity to reserve resources by taking advantage of customs data to actively obtain customers.