General

Despite the chill in global trade, in the eyes of some Chinese international trade companies, it is still "spring".

Xia Jiaxi, deputy general manager of Wuxi New Energy Technology Co., Ltd., revealed that the company's export orders have surged now. In addition to shipping products to overseas warehouses in Europe in advance, the company also plans to invest in the construction of solar factories in Spain and other places to meet the growing market demand.

Liu Liping, general manager of the overseas marketing center of Zhejiang Zhongguang Electric Appliance Group, also said that recently workers have been working overtime to catch up on orders. The company's normal delivery time is 45 days, but the delivery time for the next peak season of orders may be extended to two or three months.

According to a survey by the China Council for the Promotion of International Trade, 45.1% of international trade companies indicated that their confidence in foreign trade development has gradually recovered in the third quarter; about 30% of foreign trade companies expect the annual trade volume to achieve year-on-year growth, an increase of about 4 percentage points from the second quarter. Among them, large and medium-sized foreign trade enterprises are more optimistic about the situation of the whole year.

The warmth felt by enterprises has also been verified in macro data. According to official statistics, the total value of China's international trade imports and exports in the first eight months of this year was 27.3 trillion yuan, a year-on-year increase of 10.1%. Among them, the year-on-year growth rate of exports was as high as 14.2%. Among the world's major economies, the data is quite impressive.

Analysts believe that when multiple unfavorable factors such as the Ukrainian crisis and the epidemic have cast a shadow on global trade, the reason why China's foreign trade can show resilience and vitality is largely related to the continuous strengthening of innovation and upgrading by enterprises in recent years.

"We have long realized that the market competition will become more and more fierce, and it depends on who transforms faster and works harder." Zhou Jinfen, general manager of Ningbo Zhongfu International Trade Co., Ltd. said that in recent years, the company has not only relaxed its product innovation, but also made efforts to In line with the new trend of foreign trade development after the epidemic, we have continued to increase investment in new formats and models such as online marketing and live broadcasting. As early as the beginning of the epidemic in 2020, the company set up a social media marketing team to take advantage of the online Canton Fair to reach new customers.

Bai Ming, deputy director of the International Market Research Institute of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that in the past ten years, Chinese foreign trade enterprises have significantly increased their awareness of innovation, and their advantages have continued to improve with abundant innovation resources, high R&D market conversion rate, and strong innovation application. The advantages of the complete industrial chain and supply chain are also further enlarged. This has played an important role in the steady growth of China's foreign trade despite the increasingly severe and complex international environment.

At present, China has introduced more policies, including the establishment of a new batch of cross-border e-commerce comprehensive pilot zones and greater support for overseas warehouses, to promote the innovation and development of foreign trade formats and models.

Gao Lingyun, a researcher at the Institute of World Economics and Politics of the Chinese Academy of Social Sciences, said that international trade competition is fundamentally a competition of innovation capabilities. To improve the quality of foreign trade is to encourage enterprises to continuously develop new products, new formats and new models, so that the development of foreign trade will always maintain a strong momentum. In the future, with the intensive implementation of various policies to support enterprises in researching and developing new products and new formats, the innovation capability of enterprises is expected to be further improved, industrial upgrading is expected to accelerate, and China's international trade competitiveness and ability to withstand pressure will be stronger.