General

The 132nd China Import and Export Commodities Fair (Canton Fair) will open online on October 15. The insiders believe that, as the "wind vane" and "barometer" of China's foreign trade, with the policy support, the long-term effect of the Canton Fair will continue to release, and the resilience of foreign trade will be further enhanced. In addition, the role of open platforms such as the Expo is expected to play a further role in enhancing the momentum and confidence for the steady development of international trade.

Old exhibitions release new vitality

After years of development, the Canton Fair has become a two-way promotion platform for international trade import and export commodity transactions from a window for Chinese products to go global.

"The functions of the Canton Fair platform were further optimized and upgraded." Xu Bing, spokesman of the Canton Fair and deputy director of China Foreign Trade Center, said that the 132nd Canton Fair, with the theme of "connecting domestic and international double circulation", further optimized the functions of the online platform around improving the docking effect and user experience. At the same time, we will give full play to our online advantages and break through the limitation of exhibition period. Since the 132nd session, the online platform service duration of each session of the Canton Fair has been extended from 10 days to 5 months. Except for the 10 days for exhibitors to connect, make an appointment and negotiate, other functions will continue to be open.

Xu Bing introduced that many high-quality enterprises with both strength and characteristics will be presented at this Canton Fair, including 2094 brand enterprises, more than 3700 enterprises with the titles of national high-tech enterprises, China time-honored brands, China Customs AEO Advanced Certification, and national enterprise technology center.

With the help of the platform of the Canton Fair, Fujian Jinjiang Carnival Baby Products Co., Ltd. is actively promoting product innovation. The company is an old friend of the Canton Fair for many years, and has been committed to the research and development of baby products. "In the past two years, when the Canton Fair has turned to online, we will search for new customers online, and product development will follow the global trend." Yan Chengxiao, the relevant person in charge of the company, said.

In addition to promoting product innovation with the help of the Canton Fair, many enterprises have grown and innovated together with the Canton Fair. Virtual exhibition halls have been set up online, with display forms ranging from shelf style furnishings to rich scene experience. Purchasers can be immersive through live broadcast, 3D and other forms.

Policy support continues to increase

In order to further play the role of the platform of the Canton Fair, the Ministry of Commerce recently released the "Several Policies and Measures to Support the Stable Development of Foreign Trade", which clearly stated that the online exhibition of the 132nd Canton Fair should be held well. Expand the scope of exhibitors, and support all enterprises meeting the qualification standards to apply for participation voluntarily, except 25000 exhibitors in the physical exhibition. Strengthen investment attraction, comprehensively use multiple channels to promote and recommend, and further increase the number of registered buyers. Optimize the functions of the platform, facilitate the connection between supply and purchase, and improve the effectiveness of the transaction.

"The Canton Fair is an important platform for China's foreign trade and opening up, and an important channel for enterprises to explore the international market." Wang Shouwen, the international trade negotiator and vice minister of the Ministry of Commerce, said recently that, in addition to the Canton Fair, the Ministry of Commerce would also develop online exhibitions with various local governments, encourage trade promotion institutions and exhibition enterprises to hold domestic online counterpart negotiations and overseas offline commodity exhibitions, and help international trade enterprises catch orders and expand the market.

From the Canton Fair to the Expo, policy support is increasing. In order to give play to the function of the platform for entering the Expo, Li Xingqian, Director of the Department of Foreign Trade of the Ministry of Commerce, recently disclosed that the Ministry of Commerce is working with relevant departments to continuously promote the expansion of the import of global high-quality products, focusing on three tasks: expanding market opening, innovating the import promotion platform, and giving play to the import function of the Expo.

"Since the first China Expo, China has accelerated its institutional and regulatory construction through opening up. Many innovative policies supporting China Expo have been implemented and solidified into institutional innovation, further optimizing the business environment and promoting high-quality economic development." Dong Yu, executive vice president of China Development Planning Research Institute of Tsinghua University, said.

Enhance the momentum of foreign trade growth

Industry insiders expect that with the support of policies, the role of open platforms such as the Canton Fair and the Expo will be further played, and the long-term effects of the Canton Fair and the "spillover effect" of the Expo are expected to continue to release.

"The Canton Fair is the 'barometer' and 'wind vane' of China's foreign trade. With the increase of policy support, the efficiency of trade docking at the Canton Fair is expected to be further improved, and new markets and channels will be expanded." Bai Ming, the deputy director of the International Market Research Institute of the Research Institute of the Ministry of Commerce, said that in the future, China's foreign trade will be more resilient, and the new momentum will be more abundant, adding momentum and confidence to the growth of foreign trade.

The "spillover effect" of the Expo will continue to expand. According to the data of the Ministry of Commerce, the accumulative intended turnover of the first four sessions of the Expo reached more than 270 billion US dollars. Hong Junjie, vice president of the University of International Business and Economics, said that the Expo not only played a significant role in attracting investment, but also built a platform for domestic enterprises to explore overseas markets. Many enterprises have met overseas partners with investment prospects at the Expo. By building factories overseas, they have improved the international operation ability of international trade enterprises and achieved the promotion of their position in the global value chain.

The multiple effects of policy escort were released, and the foreign trade in the fourth quarter was expected to maintain growth. Wang Qing, chief macro analyst of Oriental Jincheng, predicted that China's exports would maintain positive growth in the fourth quarter. In terms of imports, driven by the continuous recovery of the domestic economy, China's import demand for bulk commodities will increase. Based on the comprehensive export and import data, China's trade surplus will remain at a high level in the fourth quarter. Wei Jianguo, Vice President of the China Center for International Economic Exchanges, predicted that China's import and export data would maintain double-digit growth in the fourth quarter.