General

According to the observation report of Huacheng Import and Export Data, on the online platform of the 132nd Canton Fair, Starco Ceramics Development (Shenzhen) Co., Ltd. exhibited more than 140 products, including ceramic vases, bone china cups and plates, with exquisite and elegant shapes. "We arrange two live broadcasts every day. At present, many overseas purchasers from the Middle East and South America have made inquiries." Wang Huanchang, general manager of the company, said.

Wang Huanchang said that the company is committed to promoting Chinese ceramic products to the world. Countries and regions along the "the Belt and Road" have always been its main export markets.

In recent years, as an important trade promotion platform in China, the Canton Fair has actively implemented the "the Belt and Road" initiative, effectively unblocked the channels for economic and trade cooperation with countries and regions along the Belt and Road, and continued to help Chinese enterprises explore markets along the Belt and Road. Reporters learned from the press center of the Canton Fair on the 19th that in recent years, nearly half of the purchasers attending the Canton Fair are from countries and regions along the "the Belt and Road".

According to Xu Bing, spokesman of the Canton Fair and deputy director of China Foreign Trade Center, in terms of expanding new global markets, the 132nd Canton Fair deeply promoted the Canton Fair's global partnership plan, focused on developing markets along the "the Belt and Road" and marketing channels in key countries, strengthened cooperation with professional institutions, added some national industrial and commercial institutions as partners, and continued to expand the "circle of friends" of Canton Fair and China's foreign trade.

According to the observation report of Huacheng Import and Export Data, at this Canton Fair, we will take a closer look at the products of the participating enterprises of the Shanghai Trading Group, and the personalized products designed for the markets along the "the Belt and Road" such as South Asia and the Middle East are full of highlights. Shanghai Wansheng Thermal Insulating Container Co., Ltd., which focuses on the "Mayflower" brand, sells its products to the Middle East, Southeast Asia, Africa, Latin America and other regions. The company has brought a variety of featured products with fashionable and novel styles. The current Canton Fair has accumulated more than 400000 dollars of intended orders.

"Relying on product design and brand design to expand the international market and enhance the core competitiveness of the brand is our magic weapon to win." According to the person in charge of the company, its professional design team actively communicates with overseas customers through online channels to grasp the market trend at the first time, understand the popular styles of the season, find design inspiration from them, and launch more than 30 new products every year.

Many Chinese enterprises continue to actively promote the market layout along the "the Belt and Road". At this Canton Fair, a high-end men's shirt exhibited by Red Bean Group attracted much attention. It is understood that the sales volume of this new product has exceeded 200000 pieces only five months after it was launched. "We are trying our best to complete a large number of orders from markets along the the Belt and Road." The person in charge of Red Bean Group said.

According to the observation report of Huacheng Import and Export Data, the person in charge also said that the group cooperated with Chinese and Cambodian enterprises to jointly develop and build the Sihanouk Port Special Economic Zone in Cambodia. Through the construction of overseas parks, the Group has optimized the layout of the industrial chain in the markets along the "the Belt and Road", effectively driving the export of products.

In recent years, Guangdong Zhongshan Aotepu Optoelectronics Co., Ltd. has also seen the huge potential of the market along the "the Belt and Road". It is reported that in order to expand its business channels, the company recruited local personnel in Kenya and established a business team. Huacheng's import and export data observation report.