General

What's the use of customs data? How to use customs data efficiently?

The use of customs data is very extensive, but useful customs data is not simple to find purchasers. In reality, most foreign trade companies or foreign trade operators think that the use of customs data is not big, because they simply did not buy a suitable system or grasp the correct use method, not only failed to develop customers, but also wasted time, energy and money, and even seriously damaged the company's image.

The following five steps are needed to effectively develop customers with customs data. In general, first establish a complete and effective customer database, and then continue to develop targeted:

1、 Select as many relevant purchasers as possible

The biggest feature of customs data is that all the data are real transaction records. There are three ways to screen as many customer company names related to enterprise products as possible from a large number of transaction records, namely, using peer company names, product keywords, and HS codes to query. Of course, it can also be sorted according to the probability of the purchaser purchasing the enterprise's products, and the customers with high purchasing probability can be copied first.

1. Query according to English names of peer companies

The customers of the same trade are the potential customers of the enterprise. The familiar companies of the same trade are listed, the English customs declaration names of the same trade are found through search, and the names of foreign customers of the same trade are queried one by one, and added to the company list.

2. Query according to product keywords

Select as many relevant customers as possible. The product keywords must be complete and can also be collected. List all the relevant keywords of the enterprise products, query the corresponding foreign importers one by one, and add them to the company list.

3. Query according to HS code

The first six digits of the global HS code are universal, and the same product may correspond to multiple codes. Therefore, when using the HS code to query, it is better to use only the first six digits and related to the product. After querying one by one, the importer company names in the results will be directly added to the company list.

Finally, the purchasers selected by the above three methods will inevitably have duplicates, and Excel can be used to remove duplicates.

Many of the purchasers selected by the above three methods must be duplicate, so Excel should be used for de duplication. Here is a note, because the company names in the customs data are not precise, and the same company may have multiple different company names.

These four different company names are actually the same company, but the duplication cannot be removed with Excel. Therefore, during the preliminary sorting, the special symbols and special endings of these company names should be removed first, so that they will all become Lumux Lighting, and then the duplication can be eliminated, so as to avoid duplication of customer information.

2、 How to screen out accurate potential customers

Complete the basic information of the customer company, filter out invalid companies, and leave accurate potential customers with real value. Basic information can be added according to the attributes and habits of the company's products, such as customer country, company website, customer nature, main products, etc. The drop-down box function in Excel can save time and effort.

3、 Improve accurate and effective contact information

Now we have a very valuable customer database. Every company is your important potential customer, but no matter how much basic information these companies have, if you can't contact them, it's just a pile of dead data, which can't bring you any benefits. So what we need to do in this step is to improve the effective contact information of each company, which is the key point.

Because the original customs data does not include contact information, for the contact information of the purchaser, determine the purchaser to be queried, and then search. Click the customs declaration form below the commodity description to enter the transaction details of the customs declaration form. There is a button in the precise mailbox. Click the pop-up window directly to display the enterprise website, where you need to confirm the enterprise website, You can confirm the URL through Google or Bing search engines, and then submit it to display specific and accurate email data information, which is what you need to find.

It will show the email address and job title of the contact person, and some of them also contain the telephone and LinkedIn links. On the one hand, you can contact customers through LinkedIn, and on the other hand, you can write development letters to customers through these precise mailboxes.

4、 How to send high-quality and responsive development letters

We need quality, not quantity, and send targeted development letter templates to each customer. We need to know enough about the customer's information, try to look at all the pages of the customer's website, get the most complete information of the customer, cut in from the point of interest of the customer, let the customer feel that this email is not a template for mass distribution, let the customer feel that they know him well, know what he needs, how to improve their products through the company, why the company's products will make the customer's supply chain more stable, and so on.

Customers will never lack suppliers, but customers will always care about their own information!

In a word, abandon the template of development letter, abandon spam, abandon mass mailing, and learn to write targeted development letters. If you can write 3-4 efficient development letters a day and add accurate contact information, you will be close to continuous new customers and orders.

5、 Customized plan and reasonable development

Accurate customers+accurate contact information+targeted development letter will definitely make you stand out in the eyes of customers. However, it is almost impossible to get a 100% reply from customers through a development letter, especially for some large customers, so it is particularly important to make a development plan.

For customers who have replied, analyze and summarize what attracted them to the letter. For customers who do not reply, make records, analyze the reasons, stick to sending 2 emails regularly a month, and change their ideas appropriately. In a few months, there will be a continuously updated customer database, which is not only a complete list of customers in the industry, but also a treasure that can continuously develop customers.

The value of customs data for foreign trade is very great, especially in this era of big data. As a product of foreign trade big data, customs data can help foreign traders significantly improve their work efficiency and customer success rate, which is worthy of in-depth understanding and application by every foreign trader.

The above is the step of developing customers with customs data. In fact, this step can be applied to any initiative to develop customers. It doesn't have fancy means or amazing skills, but you will find that this down-to-earth approach is really a perpetual motion machine for actively developing customers. The effect it can achieve is that you can keep in touch with new potential customers. Although there may not be orders for customers, you must have customers first if you want to have orders.