General

According to the Huacheng Import and Export Data Observation Report, it is an essential part of foreign trade to send emails to foreign buyers. The open rate of your email determines the number of times your email is viewed, which is the first step to determine whether your email marketing EDM is successful.

Opening Rate: refers to the percentage of the number of emails clicked to view by the other party to the total number of emails sent. Of course, the higher the open rate, the more times your email is viewed.

Strive to improve the mail opening rate

There are many factors that can improve the rate of email opening, such as the quality of the other party's email. With the help of the data system of Huacheng Chuangzhi Customs, we can quickly screen out foreign purchasers who have had real commodity purchasing records, and then obtain accurate purchasers' decision-makers of target customers according to the system's built-in function of searching the contact information of purchasers' decision-makers. If you get an inaccurate email address and send the hard written letter of foreign trade development to the front desk or technical engineer of the other company instead of the person in charge of procurement, it is highly likely that your email will sink to the sea, even if you mark "please forward it to the person in charge of procurement". According to the Huacheng Import and Export Data Observation Report, there are indeed many ways to obtain accurate contact information of the purchaser's responsible person, but it is recommended to choose a paid service to obtain it. It is undoubtedly a waste of your time to query the purchaser's mailbox or the mailbox captured online for free. Huacheng Import and Export Data Observation Report.

Only verified real mailboxes are valuable

The sending frequency is also very important. According to the data summary of the sending records, the higher the frequency of sending emails, the lower the probability of being viewed. No one wants his mailbox to be "bombarded" by the same sender for no reason. Only by strategically sending emails to target customers according to the established delivery cycle can we achieve better results (remind again, more haste, less speed, not mass delivery, but separate delivery), Huacheng Import and Export Data Observation Report.

The key is to find the buyer's decision-maker's mailbox of the corresponding product

The title of the email is the most important. To fully express your intention in the short title, you can set two titles and send them separately. Observe the opening rate of the two titles to decide which one to use finally.

There is no absolute standard indicator of mail opening rate, and the situation is different in all walks of life. It is believed that we can find an accurate mailbox for the person in charge of procurement, match the perfect title, and strategically send the email manually. Huacheng Import and Export Data Observation Report.