General

The 132nd Canton Fair coincided with the formal entry into force of the Regional Comprehensive Economic Partnership (RCEP). Thanks to the dividends of the agreement, Chinese foreign trade enterprises added more support to the international trade market.

Japan is one of the first ten countries to take effect of RCEP. The entry into force of the agreement means that China and Japan have established a bilateral free trade relationship for the first time. About 86% of Japan's exports to China and 88% of China's exports to Japan can achieve zero tariff.

Subdivide the target market and carefully study customer needs

Zhejiang Hengshen Technology Co., Ltd. is a trading enterprise integrating design, research and development, production and sales, and has the right to import and export its own products. It has set foot in the fields of household products, kitchen products, automotive products, epidemic prevention products, bags and leisure products, with more than 2000 kinds of products. The company has established strategic partnership with Japan Aeon, Japan Qiheyi Holding Group and other world top 500 enterprises, focused on the Japanese market for 20 years, and participated in the Canton Fair continuously.

According to Lin Xianglian, the founder of Hengshen, the Japanese market is changing, and the economy has entered a period of low growth and low consumption desire. The characteristics of aging, childlessness, and the surge of single people are prominent. Consumers advocate "giving up", prefer simple, simple and environment-friendly products, and pay more attention to spiritual needs. Therefore, the rational consumption concept of simplicity, environmental protection, de branding and social sharing will be the main trend of the Japanese market in the future.

"Through the analysis of the current consumer behavior in Japan, our company found a new breakthrough. For example, in view of the demand for environmental protection products, we actively cooperated with domestic universities to design and develop green environmental protection products with new degradable materials as the starting point." Lin Xianglian said, "Under the low desire atmosphere and the social isolation during the epidemic prevention period, the emotional needs of consumers have boosted the rise of the Japanese pet economy. In the future, our company will focus on developing pet food, supplies and care."

In addition, the data shows that the elderly in Japan are keen on online shopping, so Hengshen will also include such people in the future customer base, and plans to develop products such as toys for the elderly to fill the market gap. At the same time, Japan is also a country with a highly developed digital industry, in which the number of active users of Amazon, Lotte and Yahoo in Japan exceeds 100 million. Hengshen is actively looking for these customers and plans to establish a partnership with Japanese e-commerce.

The RCEP Agreement comes into force to enjoy tariff preferences

High level opening up cannot be separated from regional economic and trade cooperation. This year is the first year that the RCEP Agreement came into force. According to the data of the General Administration of Customs, in the first half of this year, Chinese international trade export enterprises applied for 266000 RCEP certificates of origin and issued statements of origin, with a value of 97.9 billion yuan, and could enjoy a tariff reduction of 710 million yuan from the importing country.

Among the numerous certificates and declarations of origin, Zhang Yumei applied for many. Zhang Yumei is the general manager of Langfang Daohong Glass Beads Co., Ltd., whose company is engaged in the production and sales of glass beads, with an annual output of 15000 tons, which is used for various highway projects, and has been exporting products since 2010. She told the reporter that the company produced, processed and sold its products by itself, eliminating intermediate links, so the products had advantages in terms of quality and price. After the RCEP takes effect, the company actively applies for the certificate of origin, enjoys tariff preferences, and makes its business even better.

Zhang Yumei said: "The RCEP has played a positive role in the company's further development of the Japanese market, so that enterprises on both sides of international trade can save costs and enjoy preferential treatment. In addition, the yen exchange rate is conducive to exports in the near future, so we are full of energy."

For the first time to participate in the online Canton Fair this year, Zhang Yumei felt that this display mode was beneficial to enterprise marketing. "Although offline exhibition is convenient for communication, customers can intuitively see the products and establish contact. But online exhibition can also achieve the same effect. Business contact can also be established by uploading videos, pictures and mailing samples." It is worth mentioning that in order to help enterprises rescue, this Canton Fair will continue to exempt enterprises from online participation fees, and will not charge any fees from cross-border e-commerce platforms participating in synchronous activities. "This will save our enterprises money! I am very satisfied with the way of holding the online Canton Fair." Zhang Yumei said so.