How to achieve 1V1 in foreign trade mail marketing? At present, many traditional foreign trade enterprises are still using the excel form to manage customers, or the customer information can only be in the salesperson's mailbox. How to judge the effectiveness of a customer and its stage is basically determined by the salesperson. However, people's energy is limited and it is impossible to remember all the customer portraits. It is even more impossible to be clear about silent customers. Therefore, Huacheng Chuangzhi suggests that when activating old customers, they should generally be divided according to their time nodes. For example, this customer was one year ago and these customers were six months ago. We should simply distinguish them according to their time and then send foreign trade emails in groups.
Mass email
The experience of sending foreign trade emails to customers in groups is very bad. It doesn't matter that Huacheng Chuangzhi's foreign trade marketing emails can be sent in groups and displayed in a single way to ensure that every target customer receives emails in the 1V1 sending mode.
Marketing for thousands of customers
Huacheng Chuangzhi said that the number of customers is huge, and most of them are silent customers. So we can screen different dimension customer groups according to the multi-dimensional approach. The first group: old customers, new customers, customers who have placed orders, customers who have not placed orders, silent customers, etc; The second kind of labeling: PI, contract, inquiry, sample sending, etc. We can then select the customers we want according to the current marketing goals before marketing when doing mass customer marketing.
Import contacts in multiple ways
It must be very difficult to manually enter so many customer assets. Don't worry. The customer information of Huacheng Chuangzhi supports batch import. You can customize the customer field information and import it according to the enterprise's own definition. It supports quick email filing and mobile business card scanning filing.
Multiple types of mail templates
Huacheng Chuangzhi believes that since we want to achieve customer marketing revitalization, the content of foreign trade email must be diversified, because you don't know whether this email can impress customers, so generally we will use different types of email templates to do A/B tests, and take the best email template test data to do large-scale promotion. In addition, various email templates also reduce the time that business personnel spend on email design.
Data Kanban at a glance
Since marketing is done, it must be supported by data, otherwise how to judge the effect of this marketing. The data statistics kanban in the Huacheng Chuangzhi system can clearly obtain the marketing effect, and make auxiliary functions for subsequent marketing decisions.
The traditional cognitive foreign trade email must be replied by the PC terminal. As long as you have the Huacheng Chuangzhi foreign trade email, the mobile terminal can freely reply to customer information, regardless of time and space.