General

According to Huacheng Import and Export Data Observation, the just concluded 20th National Congress of the Communist Party of China once again announced to the world China's unchanged commitment to opening up, and the opening of the 5th China International Import Expo has entered the countdown. Now, the "four leaf clover", the main venue of the Expo, has been spruced up and will welcome all guests in a more festive atmosphere.

It is understood that more than 280 of the world's top 500 enterprises and industry leading enterprises participated in the Expo, with a turnaround rate of nearly 90%. There is no doubt that these multinational giants will bring more new technologies and exhibits to China's first exhibition and launch. For example, at this Expo, Adidas will launch the world's first blockbuster product, the Adidas 2023 Chinese Zodiac New Year Special Series, designed by Han Meilin, a famous contemporary artist in China. It is understood that this series is inspired by the "Six Harmonies" in Chinese traditional metaphysics, including 12 pairs of shoes, which realizes the combination of Chinese elements and international trends, and reflects that "from introduction to co creation" has become the development path for Adidas to explore the Chinese market. Huacheng Import and Export Data Observation Report.

At the same time, the 5th China Expo coincides with the 25th anniversary of Adidas' entry into China. At this Expo, Adidas has set up a special exhibition area for the 25th anniversary celebration, in which the brilliant high light products that accompany China's sports cause will be displayed, so that the audience can recall those glorious moments that have been recorded in history. Xiao Jiale, the managing director of Adidas Greater China, said that at present, China is vigorously promoting youth sports and promoting the comprehensive development of mass sports and competitive sports, which has enhanced Adidas' confidence in further helping China's sports cause and opening up the Chinese market.

The Expo itself is a "identity" conversion platform. Many exhibits have become commodities and exhibitors have become investors. The data shows that the exhibitors of the first four sessions of the Expo released more than 1500 new products, new technologies and new services, with a cumulative intended turnover of more than 270 billion dollars. The first three sessions of the Expo led to 622 foreign-funded projects, with an investment of about 30.5 billion dollars. Huacheng's import and export data observation report.

This is due to the huge market size——

Kakayun plant milk, Sun Valley coconut cheese Portuguese chicken, Anxin Jiayan frozen dried raw bone meat cat food... Cargill, one of the world's four largest grain traders, has an exhibition area of 400 square meters. Visitors can not only taste a variety of Cargill products, but also get a close understanding of Cargill's many practices and innovative solutions in the field of sustainable products and supply chain. Liu Jun, president of Cargill China, said: "The Expo has played a huge role in promoting global trade and open exchanges. The five times of participation in the Expo reflects Cargill's support for open trade and commitment to the Chinese market."

According to Huacheng Import and Export Data Observation, Cargill has also signed cooperation agreements with a total value of more than 10 billion dollars in the past four expositions. At this Expo, Cargill will participate in many forums, conferences and signing ceremonies, and organize rich activities at the booth to communicate with consumers, improve its insight into the Chinese market, and contribute to the development of sustainable agriculture in China. Liu Jun said: "Last year, Cargill ushered in the milestone of the 50th anniversary of its entry into the Chinese market. This year, Cargill will embark on a new journey and devote itself to achieving new growth in China. Cargill will use the opportunity of its fifth participation in the Expo to provide products and services that better meet consumer needs and consumers' aspirations for a better life for the Chinese market, and strengthen sustainable innovation in development, lead the industry development and benefit the world."

Thanks to the rich application scenarios——

The development of China's digital economy provides a new way for foreign enterprises to layout the Chinese market. As one of the first foreign pharmaceutical enterprises to enter China after the reform and opening up, GlaxoSmithKline has joined forces with all parties to jointly explore innovative medical solutions and build a "medical prevention integration" health network, so that innovative achievements and high-quality medical resources can more timely benefit more Chinese patients and the public. For example, GlaxoSmithKline has joined hands with Chinese local science and technology enterprises to explore digital health solutions: at the Fourth Progressive Expo, GlaxoSmithKline and Baidu Health signed a memorandum of cooperation to work together to develop a digital innovation model for disease education and prevention, and take the prevention of herpes zoster disease as a pilot to improve the self-health management ability and health literacy of middle-aged and elderly people; At the 3rd Advanced Expo, GlaxoSmithKline laid out a new model of "Internet plus Vaccine", signed a strategic cooperation memorandum with JD Health, and worked together to improve the prevention awareness of herpes zoster among middle-aged and elderly people

"China has become the second largest pharmaceutical market in the world. Taking the Expo as a window, we can see that the Chinese market is still hot, the business environment is constantly optimized, and has unlimited potential. It has also strengthened our determination to develop in China and accelerate our investment in the Chinese market." Qi Xin, general manager of GlaxoSmithKline China, believes that deepening its distribution in China and increasing its market in China can also boost global business development with "China's potential".

The world famous sporting goods companies, the world's four major grain merchants, and the world's ten major pharmaceutical enterprises all praised that the four platforms of international procurement, investment promotion, people to people and cultural exchanges, and open cooperation of the Expo have become increasingly prominent, the attributes of international public products shared by the world are clearer, and the potential of the Chinese market is constantly being released. Huacheng Import and Export Data Observation Report.