General

Easy foreign trade to find Huacheng foreign trade software! We need to know that the letter needs to solve three key problems:

Why do customers cooperate with me? What benefits can I bring to you?

Why should customers trust me? What is my argument?

What do you want the customer to do next? Why do you want to reply to me immediately?

Easy foreign trade to find Huacheng foreign trade software! If the above three problems are solved, the letter will attract customers' attention and have a higher probability of getting a reply. But in the actual implementation, many salesmen said that our company is a small company, there are no big customers, and the quality is also average. I really don't know why customers want to cooperate with me.

The truth is clear, but I really do not know how to do it. In fact, this question is like being asked in an interview. What do you think are your strengths? Some people can be very clear, some people may never consider this problem. In fact, people have their advantages and disadvantages.

The same is true of enterprises. Large enterprises are better than large ones, and small enterprises are also better than small ones. The key is how to explore. Easy foreign trade to find Huacheng foreign trade software! The following advantages can be presented in the letter:

(1) Experience: Even if your company has only been open for one year, your workers or workers in cooperative factories can still have many years of experience in foreign trade production. How long your boss has experience in this industry, and how much experience you or your manager, or the boss or manager of cooperative factories, can all be said.

(2) Quality: As for quality, don't just say we have good quality, but details. We have passed ISO9001, CE, or other product certification. Even without these certifications, you can also say that we are TQM's total quality management, or that our products are fully inspected, and all products have passed strict inspection. It can also be said that our products have quality.

It can also be said that we only use the best materials or imported materials. Our production equipment is imported from Germany, and our production technology is leading. Our technical director is from XXX, our factory is dust-free and so on.

(3) Style: numerous choices, complete categories, novel styles, unique, can be customized for customers... these can also be written.

(4) R&D: We have our own R&D department, which can be OEM, ODM. We cooperate with XXX University and XX Laboratory. How many R&D teams are there, who is the leader, his qualifications, awards won, and achievements achieved, such as how many products are launched each year

(5) Service: fast delivery, small companies can say that it is easy to do business with us, we accept very small MOQ, and we respond quickly to customer needs

(6) Scale: For large scale, we have economy of scale, which can meet the batch orders of large customers, while for small scale, we can say that we focus on a specific field and become the best manufacturer in this field

(7) Price: Don't say that we have the lowest price, everyone is saying that, but that our price can let you beat your competitor in the market. If the price is not cheap, we can say reasonable price, very fair price, or we can say that our products have the highest cost performance and the highest value... Don't give customers the feeling that you are selling cheap goods. It is to let the customer think that you are a good thing and the price is cheap, so that he can feel that he has picked it up cheaply.

(8) Customer: If there are big customers worth showing off, you can make a list. If not, as long as you have done export business, there are always several countries. It's OK to list them in a list... I remember when I graduated, a classmate's resume said: McKinsey candidate. He just went to an interview. But with this, his resume immediately improved a lot.

There are many things you can write, and you need to write details. Easy foreign trade to find Huacheng foreign trade software! Don't just say that our quality is the best, we are the cheapest, we are the largest... space hole, so there is no power. Only by showing details can we have a better credibility support.

Easy foreign trade to find Huacheng foreign trade software! In a word, your letter of development only says that we are XXX company, we make XXX products, send inquiries and orders to me, and then the time when customers contact you has become history. At that time, it was the seller's market. The foreigner begged you. Now the market is no longer the seller's market, we have to face competitive foreign trade sales.

When you send a development letter to a customer, the customer may already have three suppliers who have made a deal, N suppliers who keep in touch, and N new suppliers who are also sending a development letter to him.

If you can't impress customers in the development letter, let customers see your advantages, and give customers a good reason to reply, do you have a chance?