General

In the international trade market, international trade enterprises are mainly composed of commodity production and service providers. International trade enterprises have a strong influence on the market. Only when an enterprise has mastered the production and manufacturing capacity of a large number of raw materials can it ensure the normal operation of its production and business activities and stand on the international trade market. In order to develop, foreign trade enterprises must rely on foreign trade activities to obtain profits, so as to obtain a certain number of international trade orders. But doing foreign trade is like doing business? Impossible. The most important thing for foreign trade enterprises is "sales" rather than "imports", but the most important thing for foreign trade enterprises is "marketing" rather than "sales". So what else needs to be done to do well in the foreign trade market?

1. Establish a stable marketing channel

The establishment of marketing channels is the most important basis for foreign trade enterprises. Marketing channels should be established for both foreign trade enterprises and foreign traders who are engaged in sales. The market channels that need to be established in each period are also different. For example, there are a large number of marketing websites and platforms with certain popularity on the Internet. As long as you are willing to do marketing activities and customer maintenance, these are your opportunities, but there are also many websites that are not suitable for you. However, if there is a large multinational company or a large enterprise, they will definitely promote their products to the international market through various channels. Therefore, it is important to establish a stable and competitive market channel; Especially for start-ups, due to their limited funds and other reasons, they need to establish long-term and stable customer relationships; Large enterprises often need to be effectively managed and developed through professional training and other methods. Of course, we can also innovate in products and services to a certain extent.

2. Understand the industry market

The first step for foreign trade enterprises to do well in foreign trade is to have a preliminary understanding of the industry market, which requires us to take the initiative to understand the industry market. For the foreign trade industry, there are already many companies specializing in this industry in China, and these companies are very familiar with the industry market. Although they may not be able to accurately understand what goods are produced and sold in China, they can learn from some channels which enterprises may need to purchase some products in the Chinese market. So this step is very important for foreign trade enterprises. Foreign trade enterprises should take the initiative to understand the industry market and make investment in selecting products, prices and cooperation methods according to their own conditions. First of all, we should investigate, analyze and evaluate these factors, and conduct risk assessment. Then determine the scope of competition and cooperation objects according to different types and different demand levels, so as to achieve a targeted goal.

3. Actively explore overseas markets

To do a good job in foreign trade business, the key is to do a good job in product production, but it also requires foreign trade enterprises to expand overseas markets in order to find suitable partners in the global scope. It is difficult to find a global partner, but we can reach a consensus through communication and common development with manufacturing industries and enterprises in all regions of the world. China's international trade enterprises have accumulated rich experience and skills in the whole process from production to sales to market circulation. These experiences and skills can provide strong support and help for China's international trade enterprises to develop overseas markets. However, foreign trade enterprises must pay attention to understanding and grasping the product characteristics, product quality, cost and other aspects of the overseas market when developing overseas markets. Mastering these conditions is of great significance to ensure the smooth development of foreign trade business.