General

In the first eight months of this year, the import and export volume of China's international trade reached 27.3 trillion yuan, a year-on-year increase of 10.1%. It can be said that China's foreign trade has once again demonstrated strong resilience and vitality. At the same time, core inflation in the United States rose again, and inflation data in Germany, Italy, Spain and other core countries in the euro area remained high. Against this background, central banks continued to implement monetary tightening policies to cope with inflation, which also weakened the economies and demand in Europe and the United States. Under the influence of the weakening of external demand, the high base in the same period last year and the shift of China's export structure from "dependence on Europe and the United States" to "diversified balance", China's international trade exports to the European and American markets may fall back in the fourth quarter of this year.

However, structural highlights and new export substitution opportunities in European and American markets are also emerging, and international trade enterprises that have cultivated European and American markets for many years have made great efforts.

Good products are the absolute principle

Yangjiang Xinte Sports Science and Technology Goods Co., Ltd. is an influential professional latex product manufacturer in South China. The triple retractable garden water pipes produced by it have the advantages of portability, non knotting, space saving and easy storage, and are popular in European and American markets. Li Feng, the company's sales manager, said that although the European and American markets are generally weak due to the COVID-19 and the conflict between Russia and Ukraine, under the guidance of Yangjiang Municipal Bureau of Commerce and other departments, the company has continued to expand business channels and develop new products, especially the research and development of customized products, so that the company's business has remained stable and improved. "During this Canton Fair, customers' willingness to sign bills is still high, especially our garden water pipes and sports training and fitness supplies are still in short supply, which is popular with European and American customers."

On this basis, Li Feng told the reporter that in order to further develop the business, the company also made efforts to do the following work: First, strive to improve the production efficiency, constantly improve the supply chain, and expand the cost advantage. Second, accelerate the transformation from OEM to OEM, deeply understand customer needs, and constantly develop best-selling new products. Third, continue to develop new business channels so that more customers can understand the products.

Good communication can expand the market

Sichuan Foreign Trade Machinery Import and Export Co., Ltd. is a major international trade import and export enterprise in the domestic industry of industrial measuring tools, a measurement technology standard setter in China, and a core supplier of European and American related products in China. In 2021, the export of enterprises will reach 81 million US dollars, with an actual growth of more than 30%; Over the past 10 years, the average compound growth rate has remained above 10%. However, by 2022, the export situation of European and American markets has changed greatly, and the actual order amount has decreased by 28% compared with the same period last year.

Ouyang Kai, the chairman of the company, said that in order to stabilize the European and American markets, the company has formulated the following measures: while doing a good job in the effective epidemic prevention and control of the factory headquarters, it also pays attention to three things - to do a good job in online product promotion, especially online communication at the Canton Fair, strictly implement the time and method of communication with major customers before the meeting, and do a good job in product preparation. Give full play to the visiting and service advantages of overseas outlets for market promotion. Pay special attention to and do a good job in emerging markets, such as the business promotion of the "the Belt and Road" national initiative partners. Through the above measures, the company has reached an implementation and intention contract of nearly 18 million dollars in September and before the Canton Fair, laying a good foundation for the work in the fourth quarter of this year and early next year.

Li Feng believed that the Canton Fair, which has been held for 132 times, is the most successful and effective import and export exhibition in China at present. It enjoys a global reputation. Foreign customers all trust the exhibitors of the Canton Fair, which is crucial to promoting business cooperation. "We hope that the Canton Fair can continue to shine, help the majority of international trade enterprises better go abroad, and promote China's high-quality products to the world market."