General

As it is approaching the traditional western shopping season such as "Black Friday", China's cross-border e-commerce has now ushered in a peak sales season. Manufacturers and merchants are busy preparing goods. Which goods are in hot demand?

Cross border e-commerce sellers sprint at the end of the year when the peak season comes

Zhao Yizhou, the head of cross-border business operations of an international trade enterprise in Ningbo, Zhejiang Province, said that during this period, he had to communicate with the major cross-border e-commerce platforms on the quantity of goods, logistics and promotion plans every day. This year, the company's hair dryers, curling sticks, razors, foot trimmers and other products will be introduced to many places in North America, Europe and Southeast Asia.

Zhao Yizhou, cross-border operation manager of an electrical appliance company in Ningbo, Zhejiang: The sales volume will increase by about 50% compared with last year. It is estimated that our entire international trade volume this year can reach about 20 million yuan.

In addition to Ningbo, cross-border e-commerce merchants in Yiwu are also busy preparing goods recently. The car vacuum cleaners produced by an auto supplies factory in Yiwu have been selling well overseas recently. The factory leader said that since August, workers have been rushing to make orders and successively sent them to overseas warehouses in the United States, Germany, Spain, France and Russia.

Open special logistics lines, build overseas warehouses, and speed up the "sailing" of cross-border goods

According to customs statistics, the import and export scale of China's cross-border e-commerce international trade has increased nearly 10 times in five years. In order to ensure the smooth "sailing" of commodities, many logistics enterprises have also opened up new logistics lines this year.

In order to ensure that cross-border e-commerce goods can be delivered to customers in a timely manner, the "Dongguan Lieri" special line of China Europe Highway was officially opened recently. This year, cross-border e-commerce goods can take a big truck from Dongguan, along this special line of the China Europe Highway, and seamlessly connect with the railway. The fastest way to reach Liege, Belgium, is two weeks.

It is efficient and fast, which not only doubles the freight volume in some areas of this line, but also allows merchants to prepare goods in overseas warehouses through road transportation. The products of an international trade auto parts enterprise in Ningbo, Zhejiang, have been favored by the American market in recent years, and the orders continue to grow. In order to reduce transportation costs and improve logistics efficiency, this year, the company began to accelerate the distribution of international trade warehouses in the United States. At present, the total area of overseas warehouses in several regions of the United States has exceeded 50000 square meters.

Gao Shuaijie, Director of the Supply Chain Management Department of an auto supplies company in Ningbo, Zhejiang Province: The buyer is close to the warehouse, and we will ship from that warehouse. The freight will be much cheaper, and the competitiveness will be greater. In addition to production enterprises, logistics enterprises are also actively laying out international trade warehousing, opening up the full link of logistics dedicated line - overseas warehouse - courier, which allows European consumers to receive goods from Chinese merchants in overseas warehouses in about two days, and some cities can even achieve "one day delivery" or "the next day delivery".