General

As an important international trade market for cross-border e-commerce in Europe and the United States, many businesses have already settled in, becoming a highly competitive Red Sea market. Instead of fighting in a complete market, it is better to develop a new overseas e-commerce market. At this time, people already have goals. The cross-border e-commerce market in Southeast Asia is still a blue ocean.

Faced with the favorable market in Southeast Asia, Tencent, Alibaba, JD. COM and other major e-commerce giants have settled in one after another. What charm attracts them?

"The Belt and Road" policy support

China proposed the "the Belt and Road" policy in 2013. China has always had a solid foundation for trade cooperation with countries along the the Belt and Road, and Southeast Asian countries are important partners of the "the Belt and Road" initiative. After the policy of the the Belt and Road and the cohesion of Southeast Asian countries are strengthened, the trade field is gradually widened, the structure is further optimized, and new growth points are emerging. China's international trade import and export enterprises have welcomed excellent development opportunities.

Southeast Asian countries play an important role in the the Belt and Road Initiative. There are 65 countries along the "the Belt and Road", involving 11 countries in Southeast Asia, with a total population of about 639 million and a total GDP of $2.58 trillion. In 2016, the cooperative trade volume between China and Southeast Asian countries reached US $455.44 billion, accounting for 47.8% of the total trade volume of countries along the Belt and Road. In terms of exports, China's exports to Southeast Asian countries are the largest, reaching US $259.16 billion, accounting for 44.1% of the total of countries along the route.

The "the Belt and Road" policy has promoted in-depth trade cooperation between China and Southeast Asian countries, and also brought great opportunities for international trade cross-border e-commerce enterprises to enter the Southeast Asian market.

Signing of Free Trade Zone

After eight years, the Regional Comprehensive Economic Partnership Agreement was finally signed. Its members include the ten ASEAN countries and China, Japan, South Korea, Australia and New Zealand. In 2020, the China ASEAN Free Trade Area will be fully launched, and more than 90% of products will have zero tariffs. The average tariff of China to ASEAN dropped from 9.8% to 0.1%, and the average tariff of ASEAN member countries to China dropped from 12.8% to 0.6%.

From January to February 2021, the total trade value between China and ASEAN will be 786.2 billion yuan (RMB), an increase of 32.9%, accounting for 14.4% of China's total international trade value. Among them, 439.83 billion yuan (RMB) was exported to ASEAN, up 43.2%; The import from ASEAN was 346.37 billion yuan, up 21.8%; The trade surplus with ASEAN was 93.46 billion yuan (RMB), up 310.4%.

The cooperation with China and ASEAN countries has promoted the rapid growth of bilateral trade, expanded the scale of market investment, promoted the development of logistics, capital flow, information flow and market among countries, helped cross-border e-commerce enterprises settle in, and created good conditions for settling in.

Promotion of Sino US trade war

In 2018, the Sino US trade war started, known as the largest trade war in the world economic history. Both sides have been doing this for several years. As the largest economy in the world, China and the United States will affect many countries in this economic and trade game, and the global economy will also be seriously affected. In the face of this dilemma, does the overseas market still have room for survival? Yes, Southeast Asia is a safe haven in this crisis.

In 2020, Southeast Asia will become the fifth largest economy in the world, and the annual GDP growth rate of ASEAN is expected to remain at 5% from 2016 to 2021. At the same time, the Internet in Southeast Asia is developing rapidly and covering a wide range. It can be seen that the potential economic energy of Southeast Asian countries is huge. As a result, Southeast Asia, with its booming economy, has become a partner that both China and the United States want to attract. In this context, the development of cross-border e-commerce in Southeast Asia is an excellent opportunity.

The international trade market of cross-border e-commerce is changing. At present, the Southeast Asian market is a blue ocean, which may become a red ocean in a few years. Therefore, the most important thing is to seize the market opportunity. In 2022, cross-border e-commerce in Southeast Asia will accelerate. It is believed that in the near future, Southeast Asia will become a supermarket that will not lose to European and American markets.