General

The basic functions of the international trade comprehensive service platform include customs clearance, financing, credit insurance, freight, foreign exchange settlement, tax refund, etc. The international trade situation has changed in recent years, especially in response to various new situations and challenges brought by the epidemic situation and the volatile international situation. If the comprehensive foreign trade service platform is not adjusted and innovated, it is really worried about being weakened or encroaching on territory. On October 28, the United Nations and International Public Procurement African Affairs Matchmaking Conference was held in Jinhua, Zhejiang Province, which further enhanced the popularity of the "United Nations and International Public Procurement Service Platform" established in Jinhua. Although the platform and its operating agency, Zhejiang Derui Supply Chain Management Co., Ltd., are not as famous as the well-known comprehensive foreign trade service platform, they have made significant progress in deepening supply and demand services and international high-end procurement, which can inspire other comprehensive foreign trade service platforms.

Like the "United Nations and International Public Procurement Service Platform" in Jinhua City, there are still some comprehensive foreign trade service platforms that want to do more in the field of supply and demand docking services. For example, with the more urgent demand of international trade enterprises for supply chain management, some comprehensive foreign trade service platforms are no longer limited to providing services for enterprises only from the perspective of freight, but upgrade freight, procurement support and other services to supply chain management services; Some comprehensive foreign trade service platforms have gradually strengthened their e-commerce service functions and explicitly included cross-border e-commerce services in the platform services. However, many foreign trade comprehensive service platforms are still limited to traditional service content, and do not involve the supply and demand docking service field. This is regrettable.

In fact, if the comprehensive foreign trade service platform wants to develop better, it should not only solve the problem of "whether to get involved in the supply and demand docking service", but also have a comprehensive, clear and correct understanding of its strategic positioning and foothold. Specifically, in the era of the Internet and digital economy, "cross-border" phenomena in various fields are very common. Mobile phones have "crossed the border" with PCs, and "crossed the border" with point and shoot cameras, video recorders, recording pens, etc; Alipay and WeChat "cross border" some functions of ATMs and banks; Cross border e-commerce is also the fruit of "cross-border" business forms on the Internet. Many innovations in life are "cross-border". In recent years, it is obvious that some large cross-border e-commerce platforms have launched online booking services. Some cross-border e-commerce platforms also participate in the operation of international freight express ships. The cross-border e-commerce platforms also compete with banks to launch financial products that provide financing services for foreign trade enterprises. In this way, who can strictly distinguish between cross-border e-commerce platforms and comprehensive foreign trade service platforms? Faced with more and more "cross-border" challenges, in addition to continuing to regard other comprehensive foreign trade service platforms as competitors, should the comprehensive foreign trade service platform also take the cross-border e-commerce platform or other "cross-border" platforms as competitors, timely understand the potential impact of other people's "cross-border" new capabilities on itself, and make a good response?

Under the great pressure of the coexistence of peer competition and cross-border competition, the comprehensive foreign trade service platform should further strengthen its own distinctive functions and competitive service products, and build a "moat". After all, "the industry has expertise", and the comprehensive foreign trade service platform has its own excellent genes. For example, the comprehensive foreign trade service platform, which is a freight forwarding enterprise, should consolidate and expand its advantages in customs clearance and freight services. The comprehensive foreign trade service platform with international procurement channel resources can continue to deepen its service content in this field like the "United Nations and international public procurement service platform" in Jinhua, The comprehensive foreign trade service platform established against the parent company of cross-border e-commerce can further strengthen the e-commerce service function. In a word, more international trade enterprises should feel that the services provided by comprehensive foreign trade service enterprises are more appropriate, more intimate and more convenient after comparing the relevant services of cross-border enterprises. Only in this way can the comprehensive foreign trade service platform be invincible in the market.

In the process of coping with the above competition, the foreign trade comprehensive service platform should not be too "responsible". It can actively try cross-border and graft new functions, actively respond to the impact of various obstacles on the industrial chain caused by the development and changes of the international trade situation and the epidemic situation, timely grasp the new pain points and new needs of foreign trade enterprises, and constantly improve and update iterative products and services. In this way, the comprehensive foreign trade service platform can do more, deeper and wider by deepening the supply and demand docking services.