General

China's customs data are divided into China's import and export statistics and customs data. China's import and export customs data is the transaction record data of domestic importers and exporters under the 8-digit HS code, including the name, import and export time, price, weight, quantity and target country of domestic importers and exporters. It is not only an essential tool for foreign trade customer development, but also a data support in trade. Therefore, customs data plays a positive role in it.

1 What are customs data

The customs data refers to the import and export transaction data of goods from the customs of various countries in the world, mainly from the real document records such as customs bills, bills of lading and commodity inspection. With the characteristics of "authoritative, accurate, comprehensive, timely and detailed", these data and information are the most direct basis for the country to control the changes in international trade and formulate trade policies, as well as an efficient and accurate resource for enterprise market research, international market development and foreign trade enterprises to carry out foreign trade business.

China's customs data are divided into China's import and export statistics and customs data. China's import and export customs data is the transaction record data of domestic importers and exporters under the 8-digit HS code, including the name, import and export time, price, weight, quantity and target country of domestic importers and exporters.

2 Importance of customs data for foreign trade enterprises

Foreign trade customs data plays an important role in international trade. It is not only an essential tool for foreign trade customer development, but also a data support in trade.

For foreign trade enterprises, there is no end to development. Considering the future development path, the two important tasks are to explore and develop potential foreign trade customers and continuously expand the coverage of overseas markets. These two are key projects for each foreign trade enterprise.

Among them, in the process of expanding overseas market regions, foreign trade enterprises attach great importance to promoting these two contents through the use of positive channels.

Therefore, customs data plays a positive role in it. Because all foreign trade transactions are always managed and guided by the customs department, some customs data submitted by them contain high value.

3 What value can customs data create for foreign trade enterprises

1. Development of foreign trade customers

The customs data not only contain the real information of buyers, but also can analyze the specific information of their transactions according to the above data: purchase products, purchase quantity, so as to find the buyer suitable for the enterprise.

2. Improve customer conversion

You can search for high-quality customers through data. According to the data, you can screen importers with large imports and relatively high profits. Enterprises can focus on development, which will achieve twice the result with half the effort.

You can also find out the buyer's purchasing rules through data analysis. Recommend the company's products to buyers at the best time to increase the hit rate.

3. Comprehensively understand the changes in market supply and demand, and timely adjust the export strategy

Learn about new products in the same industry through data, learn about changes in customer needs, respond more promptly, improve their competitiveness, and reduce customer loss.

4. Grasp the development status of global competitors and adjust competitive strategies at any time

Find customer targets, and view their suppliers' export data to observe their product quality and price. Through comparative analysis of competitors and ourselves, find a breakthrough, further consolidate customer relations, and improve customer value. Otherwise, why should people give up their previous partners and choose to cooperate with you? We must show our strength both in terms of quality and service.

If the price of your competitor is relatively high, but the quality is the same as your product, you can directly contact the customer in this case, which will bring great advantages. If the customer has given up many of your peers, you can also analyze the reasons why the customer will not continue to cooperate with them.

5. How to obtain valuable customs data

1. Analysis of specific differences between different countries

Different countries certainly have different management methods for customs clearance of goods. In order to effectively understand the differences between different countries in customs data or their own, we should make a summary and analysis of the data published on customs websites in different countries and the specific items in the content of customs data, so as to find out the differences.

It is worth noting that we only need to sum up a few countries that are frequently active in international trade transactions, otherwise the workload will be too heavy.

2. Partners who focus on competitors

Powerful competitors often have regular customer contacts, and their sales information and range of contacts can be monitored.

The current trade competition is so fierce that we can try to intercept or develop some competitors' customers in order to survive.

However, since these customers have cooperated with previous partners for a certain period of time, it is certainly not easy to poach them. Therefore, when mining such customers, we should first evaluate the customer's loyalty, and then carry out the next work.

3. After reasonably analyzing the data and obtaining the data, the most important thing is to make good use of them.

For us to develop customers, it has been a great success to get the customer's contact information or effective email address, and we can send foreign trade emails, but it does not mean that the customer is ours. What we need to do next is to summarize and analyze these data contents, and have a general grasp of the customer's purchase situation. Then we will screen customers, select customers suitable for expansion and development, and launch targeted development strategies to obtain inquiries.

Help foreign trade enterprises analyze the market, monitor peers and reasonably price to meet the needs of different markets through volume price trend, import and export country ranking, enterprise ranking, customs port ranking, transportation mode ranking, origin ranking, enterprise country cross analysis, national enterprise cross analysis, etc.

As one of the ways to actively develop customers, customs data is a good foreign trade software tool. If you want to achieve results in customer development, you must first fully analyze how to do foreign trade, screen out matching target buyers, and then make the next follow-up plan.