General

With the rapid development of international trade logistics, cross-border shopping has become more and more convenient. The "Double 11" shopping festival has become a bridge between Chinese e-commerce and overseas consumers, and between Chinese consumers and overseas businesses. From Southeast Asia to Central and Northeast Africa to Latin America, the overseas spillover effect of the "Double 11" has continued to release, contributing to boosting global consumer confidence.

In November every year, the two e-commerce platforms "Laizanda" and "Xiapi" headquartered in Singapore will carry out "Double 11" shopping festival promotional activities in Southeast Asia, and many shopping centers and businesses will also take this opportunity to launch promotional activities.

This year's "Double 11", "Lai Zanda" plans to hold a five-day shopping festival in Southeast Asia: giant sugar ball machines stand on the streets of Indonesian cities, and consumers randomly select "blind balls" by scanning two-dimensional codes, and the discounts and benefits drawn can be directly exchanged on the platform; From 9th to 11th, Siam Square in Bangkok, Thailand, turned into a huge live broadcast room of the shopping festival. Customers can not only test their makeup on the spot, but also have the opportunity to interact with their favorite performers.

As early as the beginning of the month, "Xiapi" announced the launch of the "Double 11" promotion. In last year's event, a large number of new users poured into "shrimp skin", bringing more robust online shopping demand. Many Chinese businesses took the opportunity to "go out" to provide local consumers with high-quality and affordable goods.

In the Middle East and North Africa, consumers are increasingly interested in the "Double 11". According to the data, 70% of Saudi Arabia and the United Arab Emirates consumers said they would buy products for themselves during the "Double 11" this year, compared with 65% in the peak sales season at the end of the year. Many countries in Central and Northeast Africa not only have considerable market scale, but also have high acceptance of e-commerce. China's e-commerce platform makes online shopping more convenient for consumers in these countries.

In recent years, as Chinese e-commerce enterprises have accelerated their expansion of the international trade market, the logistics experience of the Chinese market has also begun to speed up online shopping for overseas "Double 11" and improve the shopping experience of overseas consumers.

At the Cainiao Chilean Distribution Center in the western suburb of Santiago, Chile, the reporter saw that the staff unpacked the cartons transported from the airport after customs clearance, automatically sorted small parcels through specific equipment, and then the local partners delivered them to consumers in a limited time. Hu Chuang, the national manager of Alibaba's Newbie Logistics in Chile, said that Chilean consumers who have high requirements on timeliness during the "Double 11" holiday this year will be sorted and processed through this distribution center.

In Karachi, the capital of Sindh Province in the south of Pakistan, the automated express distribution center jointly built by Cainiao Logistics and the local e-commerce Dallas Group was officially completed and put into use in the middle of October this year, changing the past history that Pakistan can only manually sort express packages. Yunus Khan, a staff member of the Center, is full of confidence in this year's "Double 11". "With the technical assistance of our Chinese partners, we will be able to provide satisfied services for e-commerce consumers".

In addition to bringing high-quality goods and services to the international trade market, the "Double 11" is also an important node for overseas brands to expand the Chinese market.

Yu Huanhuan, head of Tmall Global's trade market, said that Chinese consumers have strong demand for cross-border imports, and overseas brands are paying more attention to the "Double 11" activities and the Chinese market. This year, more than 1600 overseas brands participated in Tmall's "Double 11" activity for the first time, bringing thousands of products.

Lavi Tadja, a consumption analyst at Global Data, a British data analysis and consulting company, said that the Chinese market is huge and has great consumption potential, which gives British brands confidence in expanding the Chinese market. "Double 11" and other promotional activities have provided important opportunities for British enterprises seeking to expand the Asian market, which is conducive to the steady development of international trade.