General

Since the outbreak of the COVID-19, the demand of the international market has shrunk. International trade enterprises are increasingly aware of the importance of developing new markets for the growth of export business. The holding of the online Canton Fair provides an effective platform for Chinese foreign trade enterprises to expand the international trade market. In order to help enterprises participate in exhibitions efficiently and strive for overseas business opportunities, all chambers of commerce are actively contributing.

Relying on the high-quality services provided by the Canton Fair, international trade enterprises have not only improved product popularity, but also expanded the sales market. The remarkable achievements of enterprises participating in the cloud exhibition are also full of the efforts of various chambers of commerce.

"Cloud" Platform Exploits Business Opportunities

During the Canton Fair, exhibitors actively explored the domestic market in line with the dual cycle development, with remarkable results. Shandong Heishan Glass Group Co., Ltd. has displayed a number of domestic products online, improving the market awareness of the products. The company attaches great importance to the development of domestic market and vigorously expands domestic production lines. In order to adapt to the domestic market, the enterprise has gradually increased the development and production of white electrical glass supporting products (microwave oven chassis and washing machine observation window). Such products have high requirements for quality, many test items, and a large number of orders. They have high requirements for the production capacity of enterprises and high access threshold (hardware requirements such as equipment and software requirements such as quality inspection). By constantly upgrading equipment and improving internal training standards, the company has cooperated with Midea, Hisense, Galanz, Whirlpool, LG, Samsung and other companies, gradually becoming a major supplier of such products, and its sales volume has increased significantly.

During this period, various intelligent products were frequently presented at the Canton Fair. Ruian Hongri Shoes Co., Ltd. has displayed many breakthrough new products online, such as heavy industrial shoes with PU injection molding and EVA, which not only have the functions of anti-static, anti impact and anti puncture, but also have an atmospheric appearance, light and comfortable to wear, suitable for different occasions and working environments, expanding the wearing range of heavy industrial shoes, and are favored by buyers. It is understood that the company has independently developed a fully automated intelligent injection molding production line, which has realized fully automated intelligent mechanical production. The shoes produced are molded in one, breaking through the limitations of traditional processes and ensuring the stability of products.

In recent years, prefabricated dishes have made great progress in the standardized production and variety development of Chinese and Western food. And it is favored by consumers. Relevant enterprises have constantly strengthened research and development, innovated products, improved technology content, and the main health concept has attracted the attention of buyers, becoming a hot topic in negotiations.

During the Canton Fair, Guangzhou Industrial Investment Holding Group Co., Ltd., together with its Wanbao, Wanli, Diamond and other well-known brands, made an online appearance of 150 exhibits. A J20 car refrigerator on display by Wanbao Refrigerator well meets the demand of the current hot market for self driving travel. The product is small in size, easy to carry, and has the function of anti shake and anti shock, which is favored by the American, European and African markets; The cost-effective interactive tablet computer H11S developed by Wanbao is mainly targeted at the markets of Europe, North America, South America and Southeast Asia. It can be used for conference and teaching applications, and widely used in shopping malls, cinemas and other places for advertising display.

In order to seek more market opportunities, Guangzhou Industrial Investment Holding Group Co., Ltd. flexibly arranges live broadcasting sessions and "tailor-made" live broadcasting content according to different customers and purchasers on different continents. In addition, the company also actively participated in many activities organized by the Canton Fair to further expand the promotion effect. With the help of the huge global purchaser resources of the Canton Fair, the company realized the goal of "buying globally" and "selling globally". Up to now, the company has established close cooperation with more than 50 countries and regions, and the competitiveness and independent innovation of "going to sea" have been continuously enhanced.

Witten Electric Group Co., Ltd. continues to expand the international trade market, constantly consolidate the economic and trade relationship with overseas partners, and seek new market breakthroughs. During the Canton Fair, Weiteng Electric demonstrated the integrated power distribution solutions, energy storage products and solutions of photovoltaic power stations, and presented the functional advantages and application scenarios of power distribution and new energy products through multiple live broadcasts.

It is understood that Witten's electrical products cover power grid, commercial real estate, data communication, new energy, industrial manufacturing and other fields, and are exported to more than 40 countries and regions in Southeast Asia, Australia, Europe, the Middle East, Africa, the Americas, etc.

Take multiple measures to promote economic and trade cooperation

In order to ensure the efficient participation of enterprises, various chambers of commerce have provided precise services for enterprises. There are 15 exhibition areas in the electromechanical hall of this Canton Fair, and 7518 enterprises participate online. During the Canton Fair, the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products completed the review and management of more than 600000 exhibits uploaded by enterprises and more than 1100 virtual exhibition halls, and organized more than 50 high-quality exhibitors to participate in a series of innovation promotion activities.

Relying on the online exhibition platform of the Canton Fair, the Chamber of Commerce for Machinery and Electronics will, on the one hand, help enterprises do a good job in the follow-up and maintenance of potential buyers and improve the conversion rate of the exhibition; On the other hand, according to the purchaser's interests, give suggestions to the enterprise in optimizing product design and improving product performance. In addition, taking advantage of the advantage that online communication is not limited by time and space, we can help enterprises and purchasers to promote transactions all the time and all the time.

At present, Chinese enterprises have invested in 113 overseas economic and trade cooperation zones, some of which have set up overseas warehouses in the host countries based on local advantages. Through promoting the joint development of local enterprises in overseas parks, the Chamber of Commerce for Machinery and Electronics will help exhibitors in the Canton Fair move forward in marketing and after-sales, and provide support and assistance for enterprises to use the advantages of the park to carry out local assembly production.

Relying on its channel and resource advantages for countries in the Russian speaking region, the Chamber of Commerce for Electromechanical Industry also helps exhibitors in the Canton Fair grasp the demand of the Russian medium and high-end sales market, and organizes Chinese high-quality enterprises to carry out online docking talks with the Russian side on the export of agricultural machinery, auto parts, light industrial textiles, elevators and building materials, home appliances and electronics and other products to Russia.

At present, the "the Belt and Road" market has become a new market that Chinese pharmaceutical international trade enterprises focus on developing, and the export of Chinese pharmaceutical trade to the "the Belt and Road" market shows a growing trend. Data shows that in the first half of this year, the export of traditional Chinese medicine products to the "the Belt and Road" market was 905 million dollars, up 16.75% year on year; The export market of western patent medicines along the "the Belt and Road" has grown steadily by 9.67%, with an export volume of 1.186 billion US dollars. In order to help Chinese foreign trade enterprises export more competitive products, the China Chamber of Commerce for Import and Export of Medicines and Health Products reminds that in the future, more cost-effective Chinese innovative drugs and biologically similar drugs will become the focus of the "the Belt and Road" market, which is expected to become a favorable factor to optimize the export structure of Chinese pharmaceutical products.

More than 1900 enterprises applied to participate in the exhibition area of food, carpet and tapestry, fur, leather, down and products, garden supplies, pet products (pet food special area) coordinated by China Chamber of Commerce for the Import and Export of Food, Native Produce and Animal Husbandry. More than 123000 exhibits were uploaded, and more than 80 enterprises displayed virtual booths online.

Before and during the launch, the China Chamber of Commerce for the Import and Export of Light Industry Crafts organized a special working group to be responsible for the compliance review of all exhibits information and virtual booths of online exhibitors in the Light Industry Craft Museum, involving 10751 enterprises in 18 exhibition areas. With the joint efforts of the Chamber of Commerce for Light Industry and enterprises, the number of exhibitors in the light industry industry in this Canton Fair has increased compared with that in previous years. The types of uploaded products are more diversified, especially new products and products with high technology content have high click rates and a large number of inquiries.