General

The loss of customers has become an embarrassment faced by many foreign trade enterprises. Most of them also know that the loss of an old customer will bring huge losses, and enterprises need to develop at least ten new customers to make up for it. However, when asked why the loss of enterprise customers occurred, many foreign trade enterprise bosses looked confused. When talking about how to prevent it, they were even more worried. Easy Foreign Trade went to Huacheng Foreign Trade Software!

Easy foreign trade to find Huacheng foreign trade software! The failure to effectively meet customers' needs is often the most critical factor leading to the loss of enterprise customers, which is generally manifested in the following aspects:

1. The product quality of the enterprise is unstable, and the interests of customers are damaged. With the fresh taste of the products and the manufacturer's high margin policy, the dealer Zhang signed a distribution contract with A Beer, and the first batch of goods were successfully tested in the local market soon. However, due to the unstable quality of the second batch of goods, consumers shifted their attention to consumption, and Zhang had no choice but to withdraw from the operation of the product.

2. Enterprises lack innovation, and customers are "empathizing with each other". Any product has its own life cycle. With the maturity of the market and the increase of product price transparency, the benefit space that the product brings to customers tends to be smaller and smaller. If foreign trade enterprises cannot innovate in time, customers will naturally find another way. After all, interests are the best lever to maintain the relationship between manufacturers.

3. The internal service consciousness of the enterprise is weak. Arrogance of employees, failure to solve problems raised by customers in a timely manner, unheeded consultation, no one to handle complaints, and low efficiency of service personnel are also important factors that directly lead to the loss of customers. The neighbor uses B brand electrical appliances, which rarely breaks down. Unexpectedly, the air conditioner broke a few days ago, and the phone was not easily connected. As a result, the sales department and the service department of the international trade enterprise pushed each other to come and go again and again, which delayed time, but the matter was not resolved. Finally, the neighbor swore that he would never use B brand appliances again.

4. Poor market monitoring and sales channels. When a food enterprise was developing the market in Shanxi, it invested a high marketing cost in its dealers, while the investment in the marketing cost of the old market enterprise in Sanmenxia, neighboring Henan, was relatively low. As a result, the marketing manager of the Shanxi market connected with the local dealers and sold goods to the Sanmenxia market wantonly. The dealers in Sanmenxia market had no profit to make, so they had to "bear the pain" and gave up the business of the enterprise's products.

5. Employees change jobs and take away customers. Because many enterprises are not meticulous and standardized in customer relationship management, the role of the bridge between customers and business personnel has been fully played. However, the enterprise itself has relatively little influence on customers. Once business personnel change jobs, old customers will go with it. What this brings is the strength of the competitors.

6. Customers encounter new temptations. The market competition is fierce. In order to quickly gain a favorable position in the market, competitors will often attract customers with rich resources at any cost and with favorable conditions. "Under heavy money, there must be brave men". It is not strange that customers "betray".

In addition, some customers rely on their strong business strength. In order to get the most favorable "treatment" from the manufacturer in the market, they use "active loss" as a threat. Enterprises can not meet their special needs, so they have to give up and look for Huacheng Foreign Trade Software for easy foreign trade.

To find out the problem of customer churn, as for how to prevent it, enterprises should also "suit the remedy to the case" based on their own conditions.

Easy foreign trade to find Huacheng foreign trade software! Generally speaking, foreign trade enterprises should stop the gap of customer loss from the following aspects:

1. Do a good job in quality marketing. General Electric Company Chairman John Jr? F? Welch said: "Quality is the best guarantee for GM to maintain customer loyalty, the most powerful weapon against competitors, and the only way for GM to maintain growth and profitability." It can be seen that only by making great efforts to ensure the durability, reliability, accuracy and other value attributes of products in terms of product quality can enterprises gain advantages in the market, create a good operating basis for product sales and brand promotion, and truly attract and retain customers.

2. Establish the service consciousness of "customer first". Last summer, Wuhan was very hot. At that time, the sales of air conditioners increased greatly. Due to the limited number of local after-sales service teams, Haier expected that its after-sales service would face a personnel crisis. Therefore, the person in charge of Wuhan Haier quickly called the headquarters to ask for the deployment of after-sales service personnel in the Northeast market, and then the after-sales service personnel of Northeast Haier directly arrived in Wuhan by plane. The customer has received Haier's wholehearted support. "Sincerity forever" really deserves the reputation.

3. Strengthen communication with customers. First of all, the enterprise should timely transmit the change information of the enterprise's business strategy and strategy to customers, so as to facilitate the smooth development of customer work. When a feed factory learns that the feed price will rise in a short period of time, it will always tell the dealer in time. Information is wealth, and customers are naturally grateful to manufacturers. Secondly, the enterprise should fully explain the beautiful prospect of the enterprise to the old customers to enhance their business confidence.

4. Increase the business value of customers. This requires enterprises, on the one hand, to improve the total value of products by improving products, services, personnel and image; On the other hand, by improving the service and promotion network system, customers can reduce the consumption of time, physical strength and energy to purchase products, so as to reduce the monetary and non monetary costs. So as to affect customer satisfaction and the possibility of in-depth cooperation between the two parties.

5. Establish good customer relationship. One of the reasons why employees change jobs and take away customers is that enterprises lack in-depth communication and contact with customers. Only by collecting customer information in detail, establishing customer files for classification management and grasping customer needs in a timely manner can enterprises truly achieve the goal of "controlling" customers.

6. Do a good job of innovation. Once an enterprise's products cannot be adjusted and innovated according to market changes, they will fall behind the market. Ten years ago, few people asked for cellular phones, fax machines, CD players, cars with navigation systems or music televisions. But these products have been created now, and it is those operators who walk in front of the market to guide customers to drive the development of the market that have achieved success.

7. Strengthen market monitoring. In many cases, rampant fleeing of goods is often the culprit leading to the loss of customers. Therefore, enterprises should conduct market inspections in a timely manner, so that they can find problems in a timely manner and strive for time to take measures to control the spread of the situation, effectively reduce operational risks and retain customers.

For those customers who threaten with potential, the enterprise must seriously treat them, and "make an example to others" is the best policy. The work of preventing customer loss is both an art and a science. It requires enterprises to constantly create, transmit and communicate high-quality customer value, so as to finally obtain, maintain and increase customers, forge the core competitiveness of enterprises, enable foreign trade enterprises to have market based capital, and easily find Huacheng foreign trade software!