General

In the face of the global high inflation plus supply chain crisis, coupled with geopolitical and high energy prices and other complex factors, how can foreign economic and trade enterprises effectively manage risks and achieve sustainable development? In this regard, people in the industry pointed out that enterprises should improve their risk management and control capabilities, rely on digital and intelligent transformation, and build a supply chain system with security, economy and sustainability, so as to find opportunities, see opportunities, and seize opportunities in the risk. Huacheng Import and Export Data Observation Report.

High inflation continues to increase interest rates, the complexity of import and export trade and the uncertainty of foreign exchange collection have increased, and the depreciation of non US dollar currencies has also brought about the risk of abandoning orders for US dollar transactions. How should enterprises improve the efficiency of credit risk management?

In this regard, Zhang Xiaoqing, director of Dun&Bradstreet's Products and Solutions Department and head of the business line, said at the round table forum held during the 5th International Expo that inflation will lead to changes in the consumption structure. To achieve stable growth, export enterprises need to adjust their product structure, expand diversified markets and strengthen logistics cooperation. At the same time, inflation will lead to rising prices, which will seriously shrink the monetary assets of enterprises. The implementation of tight monetary policy by the state will raise the financing threshold for enterprises. These have put forward higher requirements for the ability of enterprises to establish their own trust and control their credit. At present, enterprises especially need to improve their risk prediction and early warning capabilities. Huacheng Import and Export Data Observation Report.

In the face of the increase in financing costs, L/C business risks and foreign exchange risks, Yang Weihong, the financial director of Yawei'an Sugar (Shanghai) Co., Ltd., suggested that enterprises could reduce the risks caused by commodity price fluctuations through hedging, lock transportation costs by strengthening logistics management and contract management, expand the cooperative bank pool to increase financing options, increase risk management efforts, and pay close attention to the credit risks of upstream and downstream traders.

Wang Yuanzhi, the Asia Pacific senior credit control manager of Eaton (China) Investment Co., Ltd., took overseas infrastructure projects as an example to explain that enterprises should respond well in the contract review process, such as setting up closed clauses for payment periods, reviewing force majeure clauses one by one, etc., and setting the arbitration place in China as far as possible.

The chain effect brought by the global supply chain crisis is still continuing. Industry insiders pointed out that accelerating the transformation of digital intelligence will help strengthen the resilience of the supply chain.

"At present, the market has a very strong demand for new energy. To seize the market opportunity, enterprises should strengthen the construction of a diversified supply system, improve the transparency and visualization of the supply chain, and ensure the stability of logistics through product upgrading, capacity and position management, and emergency management." Su Huizhong, the head of global warehousing and logistics of Trina Solar Co., Ltd., believes that the digital transformation of the supply chain is the future development trend. Enterprises need to build an agile, efficient and collaborative supply chain system through digital transformation, and move towards a smart supply chain to enhance the elasticity, flexibility and resilience of the supply chain. Huacheng Import and Export Data Observation Report.

"Enterprises should enhance the visibility of the supply chain and change from passive response management to predictive centralized management." Yang Hui, manager of Dun&Bradstreet's Product and Solutions Department, suggested that enterprises should speed up the diversified layout of the supply chain, effectively disperse risks, conduct due diligence, and more effectively and timely predict supplier risks. Sustainable supply chain cannot be built without upstream and downstream collaboration. Enterprises can build a sustainable supply chain with the help of Dun&Bradstreet's data analysis and algorithm. According to the observation report of Huacheng import and export data, enterprises need to be more active in self-expression and promotion, and achieve effective customer expansion through improving business archives and self trust.

Cross border e-commerce has opened up new channels for enterprises to go to sea. However, with the tightening of overseas traffic platform policies and the intensification of market competition, enterprises are also facing challenges such as high customer acquisition costs, target users can not reach accurately, and low sales conversion rate. Exploring the way to crack overseas traffic has become one of the focuses of the industry, Huacheng Import and Export Data Observation Report.

The iron making must be hard on its own. The brand going to sea should not only achieve the product excellence, but also be hard on the insight decision of "seeing the market and finding the customer". In the meantime, it is particularly important to excavate the value of data and realize the fine operation of product efficiency integration.

"For foreign trade enterprises, independent brand stations are digital assets with long-term value." Cheng Chuanchi, general manager of SHOPLINE B2B Business Department, an independent cross-border e-commerce station saas platform, said that through a series of services such as professional website system and on-site marketing, foreign trade enterprises can realize the main business functions of cross-border e-commerce, such as station building, inquiry, follow-up performance, without paying high customization fees.

"When an enterprise goes to sea, it needs to spend money on the edge of the market to reach its target customers accurately. It needs to deeply explore and use the traffic to maximize the value of the traffic. It needs to develop customers based on in-depth insight to obtain business opportunities in a low-cost and efficient way." Wan Xiaojun, senior manager of Dun&Bradstreet's Products and Solutions Department and head of the business line, said that based on the data insight provided by the global data cloud, combined with AI driven intelligent analysis technology, Dun&Bradstreet can provide enterprises with full process market development services including market positioning, accurate access, customer identification, and sales transformation, and will run through enterprise display services to be flexible, agile It helps enterprises develop overseas markets in a precise and efficient way.

"The cross-border e-commerce brand going to sea should change from cross-border selling to direct dialogue with overseas end consumers in an independent and complete image." Huacheng Import and Export Data Observation reported that in this protracted war, enterprises going to sea should build their own unique advantages in the mode of "light brand+multi-channel", and use the ecological force to make the brand easily enter the battle. Chinese brands should take advantage of hardware advantages and diversified marketing methods to present Chinese products in the global market in a faster and more digital way.