General

Many foreign trade enterprises engaged in industry may have been exposed to Internet promotion means other than B2B websites since the last two years, and they are still unfamiliar with some terms. Today, Huasir is going to introduce a new concept - "private domain traffic" and its advantages over other traffic concepts, so as to help foreign trade enterprises better understand network promotion, select promotion means suitable for themselves and keep up with the trend of the times.

What is private domain traffic?

To understand the concept of private domain traffic, you must first understand what is called "traffic pool".

The traffic pool refers to the channel with huge traffic, which can continuously obtain new users as long as the budget is sufficient, such as Taobao, Baidu, Weibo, etc. In the field of foreign trade, there are various B2B platforms and social platforms. This is relative to public domain traffic (such as Amazon platform traffic) and other domain traffic (such as competitors' user groups).

The essence of private domain is to reach customers N times at a cost close to zero. To be frank, doing private domain is to reduce customer acquisition costs, and to be frank, save money!

Create private domain traffic pool

How can foreign trade enterprises create their own private domain traffic and achieve exponential sales growth at low cost?

Generally speaking, the establishment of private domain traffic requires four steps.

Step 1: Look for brand positioning

In order to establish private domain traffic, first of all, we have to figure out our brand positioning. Nowadays, no matter what brand it is, in order to close the relationship with customers, most of them follow an affinity and grounded route. Therefore, when looking for brand positioning, we can also focus on affinity and grounded to establish brand staffing.

Step 2: Create high-quality products

After identifying the brand positioning, the next thing we need to do is to create high-quality products.

The image of the brand is important, but more important is the quality of the product. After all, customers buy our products. Whether the product is good or not is directly related to customer satisfaction, whether customers are willing to buy back, whether they are willing to settle down and become our private traffic. It can be said that in the whole process of establishing private traffic, creating high-quality products is one of the important steps.

Step 3: Precise drainage

As we all know, private domain traffic does not exist independently, but depends on public domain traffic. Most private domain traffic comes from public domain traffic and other domain traffic. Therefore, the third step in establishing private domain traffic is to achieve accurate drainage.

The following drainage methods can be referred to:

1. Search engine drainage

The greatest advantages of search engines are flexibility and accuracy. Search engine promotion is more accurate in positioning the target consumer groups, and is not limited by region and time, which can quickly improve the conversion rate in a short period of time.

2. Social media drainage

"No social interaction, no marketing". The use of mainstream social media is one of the ways to achieve efficient drainage. At present, the mainstream social media overseas mainly include Facebook, Instagram, Youtube and TikTok.

3. KOL drainage

In the era when traffic is king, it has become one of the mainstream marketing methods to use KOL's influence to achieve diversion and transformation.

The effect of cooperation with KOL is obvious, but it is not easy to find the right online celebrity. If you are a beginner and do not know much about online celebrity marketing, you can consider seeking help from the third-party tool Huacheng Chuangzhi Foreign Trade Software. In addition to greatly increasing the efficiency and effect, it is more important to help you avoid the pitfalls.

4. EDM drainage

The cost of mail marketing is low and the effect is fast, which is another good way for independent stations to drain. Independent station merchants can send emails to old users on important holidays or holiday nodes to publicize their independent station's promotional activities, and guide users to click the link on the email to visit the independent station again for consumption, so as to conduct secondary drainage and transformation.

Step 4: Maintain the relationship

For sellers in independent stations, the purpose of converting private domain traffic is actually to attract and maintain customer relationships. In this process, sellers need to pay attention to two possible misconceptions:

1. If a single diversion does not work, some sellers will feel that they have succeeded in pulling public domain traffic into private domain traffic crazily. But in fact, there is no subsequent operation. This part of traffic will be lost soon and become public domain traffic again.

2. Expectations are too high. Although the conversion rate of private domain traffic will be higher, a process is also required. This does not mean that consumers will place orders immediately after the seller introduces the traffic into the private domain. If expectations are too high, disappointments will come sooner.

Independent websites can record the information of visitors or leave contact information. In this way, all the information of customers or potential customers interested in the product will be retained, and there will be a second sales opportunity.

Moreover, with an independent website, you have your own main position of online marketing. Through long-term accumulation, you can form your own customer database. Through the analysis of customers' access data to the website, you can more effectively cooperate with you in marketing and promotion of the website. And for the existing old customer resources, we can enhance the loyalty and viscosity of users through independent websites, so as to better retain old customers.

The seller needs to conduct digital analysis and classification of users. The gender and consumption ability of users can help the seller understand the audience, including email, social media accounts and other basic information, so as to facilitate the seller's re marketing. The user behavior data can help the seller complete user stratification, understand the real selling points of the product, that is, the pain points of users. Maintaining the relationship with consumers needs to be completed through re marketing.

At the same time of stabilizing the flow, the stickiness of consumers should be improved, the repurchase rate should be improved, and the flow should be stabilized, including vouchers, coupons, time limited discounts, etc.

Nowadays, many industries are facing transformation and change. Old traditional marketing is not enough. If you want to sell products abroad, you need to understand the main ways for foreign customers to find information, develop a comprehensive marketing plan, and widely promote your products.

For independent websites, although the overall traffic is much less than that of the B2B platform, in fact, each private domain traffic directly reaches your own official website, which will not lead to diversion. In this way, the accuracy will undoubtedly be much higher, and it is easier to generate inquiries, which are of high quality.

The big data precision marketing platform independently developed by Huacheng Chuangzhi foreign trade software covers more than 3.2 million kinds of product information of more than 6 million potential purchasers in 193 countries and regions around the world, providing two-way services for global customers. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles, medical equipment, optical fiber and cable In various national economic industries, such as laser, multiple modules are switched at will, foreign trade emails are sent to break through the blockade, and all inquiries are answered without missing. Huacheng Chuangzhi Foreign Trade Software has helped foreign trade enterprises effectively solve many problems in customer acquisition and marketing, and Huacheng Chuangzhi Foreign Trade Software has made it easy for foreign trade friends to do foreign trade.