General

Recently, the obligee Tianjin Machinery Import and Export Co., Ltd. confirmed that the "cock" trademark used by a batch of hoes declared for international trade export from Tianjin Xingang Customs was suspected of infringing the exclusive trademark right of the company. According to the application of the enterprise, Tianjin Customs has adopted relevant measures to protect its intellectual property rights.

"The 'Rooster' trademark was applied for registration by our company in 1974. It has a history of more than 40 years. It is also one of the famous trademarks in Tianjin. Once these infringing products are exported, they will bring a big blow to the international trade market where we have operated for many years." The relevant person in charge of Tianjin Machinery Import and Export Co., Ltd. said that since this year, Tianjin Customs has repeatedly seized hoe products infringing the "cock" trademark, with a cumulative number of more than 70000, effectively protecting the good image of the brand.

Brand is the foundation for enterprises to settle down, independent intellectual property enterprises are the power source to lead innovation, and protecting intellectual property is to protect innovation.

In recent years, many enterprises such as Tianjin Machinery Import and Export Co., Ltd., Tianjin Jinqiao Welding Materials Group Co., Ltd., Tianjin Century Minmetals Trading Co., Ltd. and Tianjin Jinlun Xinde Automobile Industry Co., Ltd. have benefited from intellectual property protection.

Tianjin Customs continued to optimize the enterprise friendly measures, strengthen the protection of independent intellectual property rights, enhance the innovation vitality of market players, carry out the cultivation of enterprises with intellectual property advantages in international trade exports, and gradually establish a list of key protected enterprises in the customs area, covering battery technology, agricultural appliances, welding materials and other fields through years of investigation and research. For more than 1000 enterprises in Tianjin, such as "key international independent brands", "specialized and innovative" small and medium-sized enterprises "," top ten industrial talent innovation and entrepreneurship alliance enterprises "and" small giant enterprises ", we carried out a thorough investigation on the creation, application and protection of intellectual property rights of international trade enterprises, continued to implement the" one enterprise, one policy "service measures, and encouraged international trade enterprises to apply for customs protection and filing on key industrial technologies and core patents, As of October, 29 enterprises including Tianjin Tianyan Technology Co., Ltd. had applied for 92 intellectual property customs records in total; At the same time, the Customs has also strengthened the protection of independent intellectual property rights, strengthened the cultivation and service of independent intellectual property rights enterprises, responded to the demands of key enterprises to protect their rights, and guaranteed the brand's "going global" by carrying out legal publicity, establishing a "point-to-point" liaison mechanism for enterprises, implementing personalized guidance of "one enterprise, one policy", and assisting in formulating comprehensive rights protection strategies.