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Skillfully use customs data to easily develop foreign trade customers

2022-11-24

When it comes to customs data, we are not new to foreign trade, but not many people actually use it.

There are two reasons. First, there is basically no contact information for customs data. Many foreign traders who do not know development skills regard it as useless, which also leads to many customers not being accurately developed. On the other hand, the price of customs data is expensive. Generally, there are 5000 cases on the market, and tens of thousands may be expensive. With the idea of insurance, most people are unwilling to spend expensive money to try it.

However, the experienced foreign trade god will not miss any opportunity to develop customers. What's more, the corresponding customs data are all stable and active real customer resources in the industry. A veteran of foreign trade can maintain an annual export volume of ten million only through customs data. So it's not useless, just useless.

For foreign traders, customs data is definitely a "treasure" function, and there are many "gold mines" to be excavated.

Develop high-quality customers

A salesperson spends 80% of his/her time looking for customers every day, and what he/she may do is useless. One of the highlights of the customs data is that it provides all the Class A potential customers that foreign traders want most. How to put it?

From the source of customs data:

It is authoritative, authentic, timely and accurate, which is obtained by the official statistics institutions of various countries through collecting and sorting out the original customs bills and bills of lading.

From the data content:

It summarizes the information of real exporters, importers and their import and export goods (product code, specification, quantity, transaction price, transaction date, port information, etc.) in various countries. We can quickly find the real customers with supply and demand transactions by searching the product keywords and HS codes, which is equivalent to knowing hundreds of real customers in the world.

From the perspective of customer quality:

Through the detailed list of customs data, you can quickly lock high-quality customers who are suitable for you, saving a lot of time to find buyers and check buyers. For example, the purchase volume can be used to judge the strength and scale of the purchaser, and whether it matches its own production capacity; The purchase rules can be seen from the purchase times and time; The number of suppliers can be used to determine whether there is a need to change suppliers and the possibility of cooperation.

What if there is no customer contact information? To develop customers, customs data must be combined with Google, website, SNS and other search methods to find the contact information. Generally, it takes 10-20 minutes for a skilled salesperson to find the contact information of a customer, but there is a faster way, and we will tell you at the end.

Dig deep into existing customer resources

For customers who are already cooperating, we can analyze their global supplier chain, which is conducive to improving existing orders and recommending new products to old customers;

For customers who are following up, you can inquire about the product category, purchase volume, supply chain relationship, etc. of their previous purchases, so as to know both sides and speed up the transaction;

It can save customers who have lost or are about to lose. Through comparative analysis of customer transaction records and competitors, it can find buyers' concerns, find problems in their own products, delivery, communication and other links, make targeted improvements and adjustments, better communicate with buyers, and regain customers' recognition.

Combined with B2B platform

Identify true and false inquiries. After receiving an inquiry, inquire about its authenticity, effectiveness, scale and strength through buyer resource inquiry to improve the conversion rate of inquiries.

Query the strength and supply chain relationship of customers who have received high-quality inquiries in the past but have not clinched deals, and formulate follow-up strategies.

Monitor peers, "know yourself and your enemy, and you will never be defeated"

By searching the names of export enterprises in the same industry, you can query the trade trends of competitors, track each trade record, understand their trade details (such as competitors' prices, future quotations can be referred to), so as to understand their customer resources, business structure, production and operation status, supply frequency and cycle, etc. Through comparative analysis between competitors and yourself, you can find a breakthrough and optimize your competitive advantage, Improve the competitiveness of enterprises.

Understand the target market and plan strategies

The customs data can be used to analyze the market demand of different regions, the market proportion of competitors and themselves, compare the prices of products in different regions, and select targeted markets with high profits and large demand for mining. In addition, by browsing the customs data of the developed trade regions, you can understand the market distribution and trend changes of the product 4, adjust the market strategy in time, and effectively avoid unnecessary waste of promotion costs.

Finally, I would like to remind you that there are various customs data on the market. When you choose, you should first look at the quality of customs data to see whether it is updated quickly. The number of countries should be as large as possible, and whether it can be provided continuously and stably. For example, the customs data of Huacheng Chuangzhi can view the customs data of more than 80 countries. It is also a good choice to update the data in real time, and query the customer's mailbox.


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