Find Huacheng foreign trade software easily for foreign trade! Sending emails to foreign buyers when doing foreign trade is an essential part of the work. The open rate of emails determines how many times your emails are viewed, which is the first step in determining whether your email marketing EDM is successful.
Open rate: refers to the percentage of the number of emails clicked and viewed by the other party to the total number of emails sent. Of course, the higher the open rate, the more times your emails will be viewed.
Efforts to improve email open rate
There are many factors that increase the open rate of emails, such as the quality of the other party's emails. With the help of Watson & Band's foreign trade software customs data system, foreign buyers with real commodity purchase records can be quickly screened out, and then according to the system's built-in buyer decision-maker contact information search function, accurate target customer buyer decision-makers can be obtained. If the mailbox you obtained is inaccurate and you send the hard-written foreign trade development letter to the front desk or technical engineer of the other company instead of the person in charge of procurement, then there is a high probability that your email will go nowhere, even if you mark it as "please forward it to the person in charge of procurement." There are indeed many ways to obtain accurate contact information of the person in charge of the buyer, but it is recommended to choose a paid service to obtain it. Those who check the buyer’s mailbox for free or the mailboxes captured from the Internet are undoubtedly a waste of your time.
Only verified emails are valuable
Easy to find Huacheng foreign trade software for foreign trade! Sending frequency is also very particular. According to the data summary of sending records, the higher the frequency of sending emails, the lower the probability of being viewed. No one wants their mailbox to be "bombed" by the same sender for no reason. Only by strategically sending emails to target customers according to the established sending cycle will it achieve better results (remind again, haste makes waste, do not send in groups, send individually).
The key is to find the email address of the buyer decision maker corresponding to the product
Easy to find Huacheng foreign trade software for foreign trade! The title of the email is the most important thing. To fully express your intention in the short title, you can set two titles, send them separately, and observe the open rate of the two titles to decide which title to use in the end.
There is no absolute standard indicator for the open rate of emails, and the situation in various industries is also different. I believe that if you find the accurate email address of the person in charge of procurement, match it with a perfect title, send the email manually strategically, and persevere, the arrival of the order will be a matter of course.
The big data precision marketing platform independently developed by Huacheng Chuangzhi Foreign Trade Software covers more than 3.2 million product information of more than 6 million potential buyers in 193 countries and regions around the world, providing two-way services for global customers, including global import and export international Traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving various national economic industries such as chemical industry, machinery, automobiles, medical equipment, optical fiber and cable, laser, etc., let you do foreign trade easily!