General

Small, medium and micro foreign trade enterprises want to develop their own market in the international trade market, and it is actually very difficult to obtain foreign trade orders. The main thing is that the competitiveness of the international trade market is relatively high. It is difficult for small and micro enterprises to enter the market to compete with some foreign trade companies that have been cultivating for several years or even decades. In addition, their own capital and resources are not as good as some large foreign trade companies. So how can small and micro enterprises combine the development of foreign trade channels and overseas marketing to harvest some foreign trade orders and open up the international trade market? The following points are summarized for reference.

1. Preliminary work:

1. A good product is very important and is the basis of sales work.

2. Take the independent website fully controlled by yourself as the basic marketing position. Usually its own foreign trade website. This job is important! ! ! No matter how small an individual has a brand, let alone we are also a production factory? Because this is the first step in receiving foreign trade orders, many users know you from the website. After all, customers cannot always come to China for field trips! The English used on the website should be as standard as possible! One of the main channels.

3. Keep the content of foreign trade websites and social platforms updated to the extent that you can find your company on Google!

4. Find out what products the market needs. For example, I am a waterproof material, and I have met some traders who make building materials. Although he doesn't need waterproof materials for the time being, I can still provide him with our information, because you don't know when the guests will need it!

2. Establishment of buyer channels

1. First of all, we must understand our products.

Try to master some product knowledge, such as product price, quality, usage, product features, after-sales service, product delivery time, delivery method, price and payment method, production materials and production process. Also understand peer products and related product knowledge. This knowledge can help you overcome difficulties encountered in business work.

If you don't know the strengths and weaknesses of your product, it will be difficult to convince these sales channels to work with you. Therefore, before starting a business, we must first have a clear positioning of our products.

2. How to find a specific buyer? Once the website is built and the search optimization is done well, some customers will naturally come to consult and understand. At the same time, you can use many foreign trade platforms or some commercial websites to search for buyer information. In addition, you can also search by industry through customs information, telecom yellow pages and professional magazines, and you will find many purchases that belong to you. Business. Finding a particular buyer is never a big deal. As long as you dare to take the first step and grasp the situation of your own products, it is not difficult to contact buyers even by phone.

3. Find some experienced professionals in the foreign trade industry. They all have some sales channel resources. Veterans are valuable because they walked through all the potholes on the road. Finding these foreign trade veterans may not be expected to bring them much business, but more to use their experience to obtain some of their foreign trade sales channel resources and avoid useless tuition fees. At the same time, as a boss, you should also train yourself to be a qualified foreign trade marketer. If a small factory wants to open up the international trade market, it cannot place all its hopes on the salesmen.

4. In addition to asking salesmen to introduce buyers to you, you can also ask your buyers to introduce you to buyers, which is also applicable to the foreign trade market. Although this method is difficult to say, it is not difficult to do. When you are sincere to the buyer, the buyer will introduce your advantages to his friends.

5. The buyer introduces his friend to do business with you. Since he was introduced by a friend, he is already very sure about you. Such a buyer is almost easy to do and very safe.

6. After the above steps, after mastering some stable sales channels, the focus can be shifted from the purchaser to the relationship between the specific business and peers. The products produced by your company may not satisfy the entire market, so when you meet unsatisfied buyers, for example, your price is too high for buyers to accept, you can find a company that produces similar products to yours. Products, manufacturers that are more in line with the buyer's requirements, introduce the buyer to him. Likewise, when that manufacturer fulfills your product requirements but cannot produce it itself, it will refer you to buyers. This is also a very useful method.

7. The popularity of the market depends on a person, and what a company cannot do. In the case of mutual competition, the market size can be jointly built.

The above are some methods on how small, medium and micro foreign trade enterprises can open up the international trade market. If you have just stepped into the foreign trade industry, you can refer to it and get some methods that can help enterprises obtain orders and open up overseas markets.