General

In foreign trade promotion, marketing methods must be used appropriately. Only in this way can we effectively release brand and product information and shorten the distance with customers. There are a variety of marketing methods in the current market, and email marketing is a relatively traditional one. Using this model can not only cover a large area, but also does not require a lot of marketing costs. But in the process of marketing, many of them are invalid marketing, so how can we avoid invalid marketing? Huacheng Foreign Trade Software sorts out the following points:

1. Collect email addresses

We need to understand that the main reason for email marketing is to obtain the email addresses of target customer groups. When we obtain the email address, we can extract it from the information left during the registration and the customer information collected in other email activities. In order to avoid missing potential customers, attention should be paid to classifying user information during the operation process.

2. User group marketing

Different user groups naturally belong to different purchase attributes. Therefore, we must use appropriate grouping when conducting email marketing, so as to continuously accumulate new customers and maintain old customers.

3. Choose the sending time

On the one hand, sellers need to understand the time difference of the target market, send email marketing at the right time, and ensure that emails are checked;

On the other hand, it is also necessary to grasp the nodes of festivals or other promotional activities, plan the timing of sending emails in advance, and control the cycle and effect of the entire activity.

4. Analyze the target market situation

Before email marketing, it is first necessary to fully analyze the target market:

It is necessary to understand the other party's culture and consumption habits, and avoid violating their taboos while doing what they like;

Be familiar with the other party's language to ensure the effectiveness of information transmission;

It is also necessary to understand the policies and rules of the other party, abide by the norms of cross-border business, and avoid the content of email marketing being intercepted due to violation of policy requirements.

5. Improve content settings

The subject of the email is the crowning touch of email marketing. First of all, ensure that the subject is simple and clear, and the information is complete. At the same time, it must also be highlighted to ensure that the recipient can receive summary-style brand, product, and event information through the subject;

In the text, pay attention to the clarity and readability of the copy, and add appropriate marketing words to attract readers, but not too blunt, so as not to cause resentment;

Relevant links can be added to direct users to the webpage for more details;

More attention should be paid to the typesetting. While it is beautiful and generous, attention should be paid to ensure that it can be browsed normally on any device.

6. Pay attention to daily maintenance

In addition to the need for email marketing during promotional activities, daily maintenance is also a part that cannot be ignored. Maintaining daily maintenance is conducive to improving the brand loyalty of users.

The launch of new products, customer care, recovery of abandoned purchases, and order dynamics are all key links in daily maintenance.

The cross-border e-commerce platform can automatically send emails by setting the system to automatically send emails when the above-mentioned links occur.

For example, Shoptop has custom settings in terms of retention of abandoned orders, order submission and cancellation, delivery notification, etc., and can directly send emails to relevant users, which is convenient and fast.

7. Timely data recovery

The email marketing has already been sent out, and it is very important to review the data in time. Only by analyzing the market effect time and time again can we sum up the email marketing method suitable for our brand and customers.

You can also try Huacheng Chuangzhi Foreign Trade Software, a big data precision marketing platform independently developed by Huacheng Chuangzhi Foreign Trade Software, covering more than 3.2 million kinds of product information of more than 6 million potential buyers in 193 countries and regions around the world. Global customers provide two-way services. Huacheng Chuangzhi foreign trade software includes global import and export international traders, logistics companies, manufacturers, scientific research institutions, cross-border e-commerce and investment banks, involving chemicals, machinery, automobiles, medical equipment, optical fiber cables, lasers Various types of national economic industries, various modules can be switched at will, foreign trade emails are sent out of the blockade, and inquiries are answered without missing a single one. Huacheng Chuangzhi foreign trade software has helped foreign trade companies effectively solve many problems in customer acquisition and marketing, allowing the majority of foreign trade Friends do foreign trade easily.