General

In recent years, going overseas has always been a hot topic among enterprises. The impact of the epidemic, the saturation of the domestic market, and the promotion of policies have caused more and more companies to enter overseas markets. According to statistics, in 2021, the import and export scale of cross-border e-commerce will reach 1.98 trillion yuan, a year-on-year increase of 15%, and the penetration rate of cross-border e-commerce industry will reach 36.32%.

Although overseas markets have broad prospects and selling products is easy, building a brand is difficult.

is the key to the success of a brand enterprise, especially in the global market. A strong brand can set you apart from your competitors, drive demand for your product or service, and increase brand awareness among potential customers. However, it is not an easy task to successfully build a brand and enhance international awareness. In order to achieve this goal, you need to develop a detailed strategy. Huacheng Chuangzhi foreign trade software is organized as follows, hoping to help you:

First, brand positioning

Brand positioning is to define the unique position of the brand in the minds of the target audience, and to distinguish it from competitors, a unique identification method. The key is whether you can find out the difference in market demand in the industry and conduct differentiated operation, so as to guide the product development and marketing plan of the enterprise.

Second, product quality

is the cornerstone of all product marketing. A good product will have a word-of-mouth effect and greatly reduce the difficulty of marketing. If the product is not good, all subsequent operations will be castles in the air. No matter how good the publicity is, the collapse is only a matter of time.

3. Target Audience Analysis

Attributes: region, gender, age, education, occupation, etc.

Personal characteristics: hobbies, consumption habits, etc.

Fourth, brand building

Brand building is actually a process of grasping the minds of customers. Through positioning, shape the image in the minds of users.

There are two aspects: main content and carrier. Through pictures, texts, videos and other content, the company's core competitiveness, product advantages, cases and other information are passed on to customers; the main principle of content production is to create content that can impress customers, and only a sense of substitution can resonate. The carriers are mainly brand official websites, e-commerce platforms, social media homepages and other channels. The process of building is to impress buyers, combine content and carrier, and complete the whole process of brand building.

Promotion is the primary problem faced by many companies going overseas. Many companies obviously have very good products and services, but the promotion is always unsatisfactory. Below are some channels to facilitate drainage.

1. Social media promotion

"Without social networking, there is no marketing." If you want to do a good job in marketing, you cannot do without social media. After the epidemic, social media is not only a tool for people to communicate, but also an important channel for brand marketing and interaction.

At present, the most popular platforms mainly include Youtube, Instagram, Douyin, Facebook, Twitter, etc. Each platform has its own characteristics and tonality. Brands need to choose a suitable platform for operation according to their own positioning, and they can also operate on multiple platforms.

2. Search engine promotion

That is SEO. Constantly optimizing the accuracy of keywords can significantly improve the ranking position of the landing page and further increase the user's search click-through rate. Migu Search Professional SEO, if necessary, you can consult: Migu Search official website

3. Email Marketing

The e-mail usage habits of overseas users have made EDM marketing very popular among marketers.

4. Content marketing

This aspect is mainly a blog. You can write some articles such as brand stories, product introductions, tutorials, product reviews, expert advice, etc., and then attract traffic through social media platforms.

5. Overseas Internet celebrity marketing

With the rapid development of social media, online celebrity marketing has become the most mainstream marketing method. Its unique trust-based marketing greatly reduces the resistance of fans, which is very suitable for "planting grass". The high cost performance of online celebrities is increasingly favored by brands and advertisers.

According to statistics, in 2021, the global online celebrity marketing market will reach US$13.8 billion, a year-on-year increase of 42%. This figure will increase to approximately $16.4 billion in 2022, with 89% of businesses saying online celebrity marketing has a higher ROI than other channels.

6. Paid advertising

If you want to quickly occupy users' minds and markets, paid advertisements are essential. Various channels such as Google, social media, forums, news media, etc. can be selected according to your needs.

7. Customer service

For brand building, customer experience is the most important. Whether it is payment, logistics, customer service, or after-sales, all links must make customers feel comfortable. After all, products are generally homogeneous now, and a good experience is the main reason why users choose to repurchase.

"Brand building and promotion is a continuous process and should not be rushed. Only by constantly improving the marketing plan, continuing to localize operations, and improving product and service quality can we get closer and closer to the goal."

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